The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention

Asyhari Asyhari; Sri Ayuni; Naufal Athiya Primananda; Pungky Lela Saputri; Wan Anisabanum Salleh

The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention Download

Journal of Digital Marketing and Halal Industry

Department of Management
Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Walisongo Semarang
Jln. Prof. Dr. Hamka, Kampus III Ngaliyan Semarang
E-mail : jdmhi@walisongo.ac.id

ISSN: 2716-4810 (Media Print) | ISSN: 2716-4802 (Media Elektronik)