Analysis Of The Effect Of Islamic Product Attributes, Servicescape, And Interpersonal Communications On Customer Satisfaction Bank BTN Syariah KCPS Ngaliyan

Nurudin Nurudin; Khoirul Anwar; Hidayaturrosyida Hidayaturrosyida

doi:10.21580/al-arbah.2020.2.2.7328

Analysis Of The Effect Of Islamic Product Attributes, Servicescape, And Interpersonal Communications On Customer Satisfaction Bank BTN Syariah KCPS Ngaliyan

* - UIN Walisongo Semarang, Indonesia

- UIN Walisongo Semarang, Indonesia

(*) Corresponding Author

DOI: 10.21580/al-arbah.2020.2.2.7328

Abstract
References
Licensing
How to cite

Purpose - This study aims to determine the effect of Islamic product attributes, service scape, interpersonal communication on customer satisfaction at Bank BTN Syariah KCPS Ngaliyan.

Method - The method used in this research is quantitative method, where this method is carried out by distributing questionnaires to BTN Syariah KCPS Ngaliyan customers. Samples were taken as many as 100 respondents with incidental sampling technique.

Result - The results show that the variable attributes of Islamic products, servicescape, and interpersonal communication have a positive and significant effect on customer satisfaction of BTN Syariah KCPS Ngaliyan.

Implication - This research can be used for references related to matters that affect customer satisfaction.

Originality- This study analyzes the variable attributes of Islamic products, servicescape, and interpersonal communication on customer satisfaction.

Keywords: Kepuasan, Atribut Produk Islam, Servicescape, dan Komunikasi Interpersonal

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