The Effect of Promotion on Interest in Opening an Account at Bank Muamalat, Palu Branch

Gita Dolita*  -  Institut Agama Islam Negeri Palu, Indonesia, Indonesia
Hilal Malarangan  -  Institut Agama Islam Negeri Palu, Indonesia, Indonesia
Malkan Malkan  -  Institut Agama Islam Negeri Palu, Indonesia, Indonesia

(*) Corresponding Author

Purpose - The purpose of this study was to determine whether promotion has an effect on the interest of Islamic banking students in opening an account at the hammer branch of the muamalat bank and to find out how significant the effect of promotion is on student interest in opening an account at the hammer branch of the muamalat bank.

Method - This study uses primary data, namely a questionnaire that uses a Likert scale as a calculation scale. The sample of this study was 485 students of the Faculty of Economics and Islamic Business IAIN Palu, Department of Islamic Banking from class 2016 to class 2018. To analyze the data, the authors used multiple linear regression methods and SPSS version 21.

Result - Research result shows that the magnitude of the influence of the variable (X) on the variable (Y) is 0.388 or 38.8%. These results can provide an illustration that respondents (students) view that promotion can influence student interest in opening an account at a muamalat bank and promotion has a significant effect on student interest in opening an account at a muamalat bank. it can be seen that the promotion variable (X) has a value of tcount 3.783> t table 1.663 and has a significant value (sig) of 0.000 in the coefficients table with a value of α (significant level) 0.05. This means 0.000 <0.05.

Implications - This study is only limited to using data from several students in one university.

Originality-. The difference with previous research is in the location and object under study.

 

Keywords : promotion, interest in opening an account.

  1. Alhifni, & Ortega. (2017). Pengaruh Media Promosi Perbankan Syariah Terhadap Minat Menabung Masyarakat di Bank Syariah. Jurnal Ekonomi Syariah.
  2. Ana, & Lathif. (2020). Variables Determining For Impairment On Productive Assets In Islamic Banks In Indonesia. Jurnal Al-Arbah.
  3. Bank Muamalat Indonesia. (2020). Profil Bank Muamalat. www.bankmuamalat.co.id
  4. Cahya Rosyadah, P., Rachmat Arifin, N., Muhtadi, R., & Safik, M. (2020). Factors That Affect Savings In Islamic Banking. Journal of Islamic Finance and Banking, 2(1), 33–46. https://doi.org/10.21580/al-arbah.2020.2.1.5499
  5. Darma. (2013). Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Produk Pembiayaan KPR Platinum Ib Pada Bank X Syariah Cabang Harmoni Jakarta. Jurnal Ekonomi Dan Bisnis, 12(1).
  6. Fandy, T. (1998). Peranan Desain Kemasan Dalam Dunia Pemasaran (2nd ed.). Andi.
  7. Ilahi, A. P., & Afendi, A. (2019). Factors To Influence Employee Performance In Bank Tabungan Negara Sharia Semarang. AL-ARBAH: Journal of Islamic Finance and Banking, 1(1), 1. https://doi.org/10.21580/al-arbah.v1i1.4108
  8. Mashilal. (2020). . Risk Of Sharia Banking In Indonesia: Viewed From Types Of Financing. Jurnal Al-Arbah.
  9. Putri. (2020). Factors That Affect Savings In Islamic Banking. Jurnal Al-Arbah.
  10. Rusliani. (2017). Analisis ,Model Promosi Bank Muamalat Indonesia. Jurnal: Ekonomi Islam, 8.
  11. Saleh, A. R., & Wahab, M. A. (2004). Psikologi Suatu Pengantar Dalam Perspektif Islam (1st ed.). Prenada Media.
  12. Soemitra, A. (2004). Bank dan Lembaga Syariah. Cet 1. Kencana Prenada Media Grup.
  13. Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Cet. XIX. Alfabeta.
  14. Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
  15. Suryoko, & Saryadi. (2013). Pengaruh Kelompok Acuan dan Pengetahuan Tentang Perbankan Syariah Terhadap Minat Menabung di Perbankan Syariah. Jurnal Ilmu Administrasi.

Al-Arbah: Journal of Islamic Finance and Banking
Published by Department of Sharia Banking, Faculty of Islamic Economics and Business, UIN Walisongo Semarang, Indonesia
Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +62 852-3660-5533
Website: https://febi.walisongo.ac.id/
Email: alarbah@walisongo.ac.id

ISSN: 2716-3946 (Print)
ISSN: 2716-2575 (Online)

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

 
apps