Credibility And Rhetoric Of Agus Muhammad Iqdam Kholid's Dakwah

Adibah Husnaa Rihadatul Aisy

doi:10.21580/mz.v6i1.31439

Authors

Adibah Husnaa Rihadatul Aisy UIN KH Abdurrahman Wahid Pekalongan, Indonesia

DOI:

https://doi.org/10.21580/mz.v6i1.31439

Keywords:

Rethoric, Credibility, Da’wah

Abstract

As a preacher, high credibility is essential to gain trust in delivering Islamic preaching material to the public. Likewise, effective rhetoric, or the way in which Islamic preaching material is delivered, will also determine a preacher's success in delivering his preaching, ensuring it is easily accepted and implemented by his audience. Agus Muhammad Iqdam Kholid, commonly known as Gus Iqdam, is a young preacher from East Java. He not only preaches in congregations but also on social media. In delivering his preaching material, he draws on relevant sources, such as the Quran and Hadith, as well as on books he has mastered. Gus Iqdam's delivery of his preaching material uses easily understood language and often uses his local language, making his preaching highly sought after by the public, including the younger generation and others. This research employed qualitative methods, analyzing Gus Iqdam's preaching content, netizen comments, and news sources from other social media platforms. The data sources used were Gus Iqdam's profile, his preaching, and audience responses in the form of comments and posts on social media. The results of this study indicate that Gus Iqdam possesses credibility components such as trustworthiness, expertise, authority, charisma, and good morals.

Downloads

Download data is not yet available.

References

Amin, S. M. (2009). Ilmu Dakwah. Amzah.

Amin, S. M. (2013). Ilmu Dakwah. Amzah.

Aminudin. (2016). Konsep Dasar Dakwah. Al-Munzir, 9(1), 36.

Arifin, A. (2011). Komunikasi Politik (Filsafat Paradigma, Teori, Tujuan, Strategi dan Komunikasi Politik Indonesia). Graha Ilmu.

Arridho, M. T., & Islam, A. F. F. (2024). Strategi Komunikasi Persuasif Gus Muhammad Iqdam dalam Membangun Budaya Islam Di Majelis Taklim Sabilu_Taubah Blitar. Masjiduna: Jurnal Ilmiah Stidki Ar-Rahmah, 7(2), 2.

AS, A. S. (2014). Retorika Dakwah (Petunjuk Menuju Peningkatan Kemampuan Berpidato). Jaudar Press.

Ashfiah, A. N. (2019). Pengaruh Kredibilitas Ustadz Abdul Somad Terhadap Keputusan Jama’ah Untuk Mengikuti Kegiatan Dakwahnya Di Pekanbaru. JOM FISIP, 6.

Aziz, M. A. (2009). Ilmu Dakwah. Kencana Prenada media Group.

Fairuz, D., Safitri, N. K. E., & Hidayatullah, A. (2024). Peran YouTube Studio Al-Fusha TV dalam Dakwah Islam di Era Digital. Mu’ashir: Jurnal Dakwah dan Komunikasi Islam, 2(1).

Fitria, N., Rasyid, A., & Zulkarnain. (2020). Pengaruh Kredibilitas Pendakwah Dan Terpaan Media Sosial Dakwah Terhadap Tingkat Religiusitas Remaja Di Kota Pekanbaru. Medium, 6(2).

Haley, E. (1996). Exploring the construct of organization as source: Consumers’ understandings of organizational sponsorship of advocacy advertising. Journal of Advertising, 25(2).

Hariyanto. (2020). Relasi Kredibilitas Da’i Dan Kebutuhan Mad’u Dalam Mencapai Tujuan Dakwah. Al-Idzaah, 2(1).

Hawassy, A. (2023). Pengantar Ilmu Retorika Dakwah. PT Ruang Rosadi Corpora.

Husna, Z. Z. (2022). Kredibilitas dan Retorika Dakwah Gus Kautsar. UIN Sunan Ampel Surabaya.

Ismail, A. I. (2013). True Islam: Moral, Intelektual, Spritual. Mitra Wacana Media.

Mulyana, D. (2008). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya.

Rokhman, S., & Muslimah. (2021). Retorika Dakwah Dr. Zakir Naik Dalam Menda’wahkan Islam Kepada Kaum Nashrani. Da’wah, 4(1), 2.

Sweeney, J., & Swait, J. (2008). The Effect of Brand Credibility on Customer Loyalty. Journal of Retailing and Consumer Service, 15(1).

Tohir, S. (2021). Retorika Da’wah Periode Madinah. Jurnal Da’wah, 4(2).