Hasibuan, N. and Rahmi, R. (2023) “Analysis of Umrah Pilgrimage Service Strategies in Building a Positive Image at PT. Asyesa Hasanah Tour & Travel West Sumatra”, Munazzama: Journal of Islamic Management and Pilgrimage, 3(1), pp. 1–16. doi: 10.21580/mz.v3i1.14965.