Fundraising strategy in reaching implementation targets community care programs at the Solo Peduli Foundation

Authors

  • Coiromi Akshah Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Ade Yuliar Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Dita Andraeny Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia

DOI:

https://doi.org/10.21580/jiemb.2022.4.2.14646

Keywords:

fundraising strategy, poverty, program.

Abstract

Zakāt institutions currently play a role in helping the government overcome poverty through humanitarian programs. This research aims to determine fundraising strategies that the Solo Peduli Foundation is doing so that their humanitarian programs can run. The type of research conducted by the author is field research by taking the research location at the Solo Peduli Foundation and using a qualitative descriptive approach. Data collection methods are by interview and observation. The online fundraising strategy is done through digital methods to make it easier for donors to donate and transfer via ATM/mobile banking. Offline fundraising is carried out by donating funds directly and participating in seminars, recitations, and other activities involving many people. In offline fundraising, the main strength is the direct collection of funds assisted by caring ambassadors. Besides that, several obstacles are still faced in fundraising, namely regarding execution commitments, overcoming resistance, selling (selling/conveying information), and digitalization. Furthermore, the fundraising strategy in mobilizing humanitarian programs is felt to be quite effective in helping people who are in poverty.

Keywords: fundraising strategy; poverty; program.

Downloads

Download data is not yet available.

References

BPS. (2021). Profil Kemiskinan Di Indonesia September 2020.

Bungin, B. (2006). Metodologi Penelitian Kualitatif. Jakarta: PT. Raja Grafindo Persada.

Dhazuli, Y. J. (2002). Lembaga-Lembaga Perekonomian Umat. Jakarta: PT Raja Grafindo Persada.

Faizah, F. N. (2022). Optimizing zakāt management as an effort to alleviate poverty: a case study at the Central Java Baznas. Management, and Business (JIEMB), 4(1), 79–92. https://doi.org/10.21580/jiemb.2022.4.1.13231

Gazzola, P., Amelio, S., Papagiannis, F., & Michaelides, Z. (2021). Sustainability Reporting Practices and Their Social Impact to NGO Funding in Italy. Critical Perspectives on Accounting, 79, 1–12. https://doi.org/10.1016/j.cpa.2019.04.006

Hafidhuddin, D. (2002). Zakat dalam Perekonomian Modern. Jakarta: Gema Insani Press.

Hanum, N. (2018). Analisis Kemiskinan dan Ketimpangan Distribusi Pendapatan di Kota Langsa (Studi Kasus Gampong Matang Seulimeng). Jurnal Samudra Ekonomika, 2(2), 157–170.

Harjito. (2022). Interview with Harjito, September 2.

Hermawan, S., & Sriyono. (2021). Manajemen Strategi Dan Resiko. Sidoarjo: Umsida Press.

Huda, N. (2015). Ekonomi Pembangunan Islam. Jakarta: Prenadamedia Group.

Khairina, N. (2019). Analisis Pengelolaan Zakat, Infak, dan Sedekah (ZIS) untuk Meningkatkan Ekonomi Duafa (Studi Kasus di Lembaga Amil Zakat Nurul Hayat Cabang Medan). At-Tawassuth: Jurnal Ekonomi Islam, 4(1), 160–184. https://doi.org/10.30829/ajei.v4i1.4091

Khikmiyati. (2022). Interview with Khikmiyati, ambassadors for Solo Care, October 3.

Kholis, N., Sobaya, S., Andriansyah, Y., & Iqbal, M. (2013). Potret Filantropi Islam Di Propinsi Daerah Istimewa Yogyakarta. La_Riba, 7(1), 61–84. https://doi.org/10.20885/lariba.vol7.iss1.art5

Nawawi, H. (2017). Manajemen Strategi Organisasi Non Profit Bidang Pemerintah dengan Ilustrasi dibidang Pendidikan. Yogyakarta: Gajah Mada Universitas Press.

Presiden Republik Indonesia. (2011). Undang-Undang Republik Indonesia Nomor 23 Tahun 2011 Tentang Pengelolaan Zakat. Jakarta.

Rohim, A. N. (2019). Optimalisasi Penghimpunan Zakat Melalui Digital Fundraising. Al-Balagh: Jurnal Dakwah Dan Komunikasi, 4(1), 59. https://doi.org/10.22515/balagh.v4i1.1556

Sadikin, A., Misra, I., & Hudin, M. S. (2020). Pengantar Manajemen dan Bisnis. Yogyakarta: K-Media.

Sinambela, L. P. (2016). Manajemen Sumber Daya Manusia: Membangun Kerja yang Solid untuk Meningkatkan Kinerja. Jakarta: PT Bumi Aksara.

Solo Peduli. (2021). Annual Report LAZ Solo Peduli Tahun 2021. Surakarta.

Sumarno. (2021). Interview with Sumarno, the offline fundraising manager of Solo Peduli Foundation, November 10.

Susila, A. A. (2018). Pengelolaan Zakat di Indonesia. Iqtishodiyah: Jurnal Ekonomi Dan Bisnis Islam, 4(2). Retrieved from https://ejournal.inzah.ac.id/index.php/iqtishodiyah/article/view/81

Syaksena, A., & Ekawaty, M. (2021). Effect of zakat (almsgiving) literacy level on muzakki’s decision to pay zakat in registered zakat institutions. Journal of Islamic Economics, Management, and Business (JIEMB), 3(1), 15–34. https://doi.org/10.21580/jiemb.2021.3.1.8841

Warsito. (2021). Interview with Warsito, November 10.

Yuliar, A. (2021a). Analisis Strategi Fundraising Organisasi Pengelola Zakat di Era Digitalisasi. Filantropi: Jurnal Manajemen Zakat Dan Wakaf, 2(1), 65–76. https://doi.org/10.22515/finalmazawa.v2i1.3222

Yuliar, A. (2021b). Mengajak Berbagi Kebaikan di Masa Pandemi Melalui Sosial Media (Studi jadiberkah. id). In Dakwah dan Komunikasi di Era Digital (I, pp. 23–40). Sukoharjo: Efude Press.

Zaimah, N. R. (2017). Analisis Progresif Skema Fundraising Wakaf Dengan Pemanfaatan E-Commerce Di Indonesia. ‘Anil Islam: Jurnal Kebudayaan Dan Ilmu Keislaman, 10(2), 285–316. Retrieved from https://jurnal.instika.ac.id/index.php/AnilIslam/article/view/61

Downloads

Additional Files

Published

2022-12-12

Issue

Vol. 4 No. 2 (2022)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).