Fundraising Strategy In Reaching Implementation Targets Community Care Programs At The Solo Peduli Foundation

Coiromi Akshah*  -  UIN Raden Mas Said Surakarta, Indonesia
Ade Yuliar  -  UIN Raden Mas Said Surakarta, Indonesia
Dita Andraeny  -  UIN Raden Mas Said Surakarta, Indonesia

(*) Corresponding Author
DOI: 10.21580/jiemb.2022.4.2.14646

Supp. File(s): Research Instrument

This research aims to determine fundraising strategies what is Solo Peduli Foundation doing so that their humanitarian programs can run. The type of research conducted by the author is field research by taking the research location at the Solo Peduli Foundation and using a qualitative descriptive approach. Data collection methods are by interview and observation. The research results show that: (1) The fundraising strategy at the Solo Peduli Foundation is carried out online and offline. The online fundraising strategy is carried out through digital methods to make it easier for donors to donate and also transfer via ATM/Mobile Banking. While offline fundraising is carried out by picking up funds directly from donors, participating in seminars, recitations, and other activities that involve many people. In offline fundraising, the main strength is the direct collection of funds assisted by caring ambassadors. Besides that, there are still a number of obstacles faced in carrying out fundraising, namely regarding execution commitments, overcoming resistance, selling (selling/conveying information), and digitalization.

Supplement Files

Keywords: Fundraising Strategy, Targets, Program

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Journal of Islamic Economics Management and Business (JIEMB)
Department of Master of Sharia Economics, Faculty of Islamic Economics and Business, Universitas Islam Negeri Walisongo Semarang, Indonesia

Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +62 852-2007-5758
Website: https://febi.walisongo.ac.id/
Email: jiemb@walisongo.ac.id 

ISSN: 2721-0197 (Print)
ISSN: 2721-0324 (Online)
DOI : 10.21580/jiemb

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License 

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