Fundraising strategy in reaching implementation targets community care programs at the Solo Peduli Foundation

Coiromi Akshah  -  Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
Ade Yuliar*  -  Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
Dita Andraeny  -  Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia

(*) Corresponding Author
DOI: 10.21580/jiemb.2022.4.2.14646

Supp. File(s): Research Instrument

Zakāt institutions currently play a role in helping the government overcome poverty through humanitarian programs. This research aims to determine fundraising strategies that the Solo Peduli Foundation is doing so that their humanitarian programs can run. The type of research conducted by the author is field research by taking the research location at the Solo Peduli Foundation and using a qualitative descriptive approach. Data collection methods are by interview and observation. The online fundraising strategy is done through digital methods to make it easier for donors to donate and transfer via ATM/mobile banking. Offline fundraising is carried out by donating funds directly and participating in seminars, recitations, and other activities involving many people. In offline fundraising, the main strength is the direct collection of funds assisted by caring ambassadors. Besides that, several obstacles are still faced in fundraising, namely regarding execution commitments, overcoming resistance, selling (selling/conveying information), and digitalization. Furthermore, the fundraising strategy in mobilizing humanitarian programs is felt to be quite effective in helping people who are in poverty.

Keywords: fundraising strategy; poverty; program.

Supplement Files

Keywords: fundraising strategy; poverty; program.

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Journal of Islamic Economics Management and Business (JIEMB)
Department of Master of Sharia Economics, Faculty of Islamic Economics and Business, Universitas Islam Negeri Walisongo Semarang, Indonesia

Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +62 852-2007-5758
Website: https://febi.walisongo.ac.id/
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ISSN: 2721-0197 (Print)
ISSN: 2721-0324 (Online)
DOI : 10.21580/jiemb

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License 

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