Influence of convenience, trust, and lifestyle on Islamic consumption behavior among millennials: A study on Shopeepay Later users

Arum Teguh Fitriyani*  -  Universitas Islam Negeri Salatiga, Indonesia
Anton Bawono  -  Universitas Islam Negeri Salatiga, Indonesia

(*) Corresponding Author
DOI: 10.21580/jiemb.2023.5.1.19042

Technological advancements have transformed cellphones into multifunctional tools, significantly increasing internet usage in Indonesia. This study examines the impact of convenience, trust, and lifestyle on Islamic consumption behavior among millennials using Shopeepay Later. Utilizing a quantitative approach, data was collected via online questionnaires from 50 respondents in Semarang Regency. Multiple regression analysis was employed to evaluate the hypotheses. Findings reveal that lifestyle significantly influences Islamic consumption behavior, while convenience and trust do not have notable individual impacts but do collectively affect behavior. The study underscores the importance of integrating ethical education with financial literacy to foster responsible consumption aligned with Islamic values. These insights contribute to understanding how modern financial practices intersect with traditional ethical frameworks, offering valuable implications for policymakers and financial service providers aiming to promote balanced and ethical consumption practices among millennials.

Keywords: convenience; trust; lifestyle; Islamic consumption behavior; Shopeepay Later.

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Open Access Copyright (c) 2023 Arum Teguh Fitriyani, Anton Bawono
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Journal of Islamic Economics Management and Business (JIEMB)
Department of Master of Sharia Economics, Faculty of Islamic Economics and Business, Universitas Islam Negeri Walisongo Semarang, Indonesia

Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +62 852-2007-5758
Website: https://febi.walisongo.ac.id/
Email: jiemb@walisongo.ac.id 

ISSN: 2721-0197 (Print)
ISSN: 2721-0324 (Online)
DOI : 10.21580/jiemb

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License 

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