Role of Grab on the social life changes of Bengkulu City

Afrima Widanti*  -  Universitas Bengkulu, Indonesia
Dewi Rahmayanti  -  Universitas Bengkulu, Indonesia

(*) Corresponding Author

Purpose The presence of Grab has invited many discussions. The purpose of this study is to know the role of Grab on changes in social life in Bengkulu city both in terms of Grab drivers, consumers, and other conventional transportation.

Method This study uses a qualitative approach with an in-depth interview method. The total respondents in this study are 38 people consisting of 5 people from Grab drivers, 30 people from consumers, and five people from conventional transportation.

ResultThis study found that there were changes in Grab drivers' income, but there were no social changes in Grab drivers. On the other hand, there were social changes in Grab consumers and conventional drivers. 

ImplicationThis study can be used by public, government, and private sector to understand better consumer behaviour in online transportation field.

Originality As the growth of online transportation in Indonesia is increasing, this study offers early understanding upon the phenomena.  

Keywords: online transportation, social change, consumer behavior, qualitative, Bengkulu, Indonesia

  1. Cooper, D.R., and Schindler, P.S. 2014, “Business Research Methods, 12th ed. Amerika”: Mc. Graw Hill
  2. Darwin, Charles. (1859). On The Origin of Species b Means of Natural Selection, or The Preservation of Favoured Races in The Struggle for Life. United Kingdom of Great Britain and Ireland: D. Appleton and Company
  3. Djazifah ER, Nur. (2012). Modul Pembelajaran Sosiologi: Proses Perubahan Sosial Di Masyarakat. UNY: LPPM
  4. Horton, P.B dan Hunt, C.L. (1992). Sosiologi. Jakarta: Erlangga
  5. Macionis, John J. (1997). Sociology. 6th Ed. Prentice Hall: New York
  6. Marx, K and Engels, F. (1848). The Communist Manifesto. United Kingdom
  7. Martono, Nanang. (2012). Sosiologi Perubahan Sosial; Perspektif Klasik, Modern, Posmodern dan Poskolonial. Edisi Revisi. Jakarta : Raja Grafindo Persada
  8. Ogburn, William F. (1964). On Culture and Social Change.1st Ed. University of Chicago Press
  9. Salim, Abbas. (2000). Manajemen Transportasi. Cetakan Pertama. Edisi Kedua. Jakarta : Raja Grafindo Persada
  10. Soekanto, Soerjono. (2009). Sosiologi Suatu Pengantar. Jakarta: Rajawali Press
  11. Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D, Bandung : Alfabeta
  12. Salim, Agus. (2002). Perubahan Sosial. Yogyakarta: PT Tiara Wicana
  13. Taupan, Muhammad. (2013). Sosiologi Untuk Sekolah Menengah Atas/
  14. Madrasah Aliyah Kelas XII. Bandung: CV Yrama Widya.
  15. Yunus, Mahmud. (2017), “Go-Jek Sebagai Simbol Perubahan Sosial dan Ekonomi Di Kota Tegal,” Jurnal Ilmiah Pendidikan Ekonomi, Vol.2, No.2, pp. 59-68

Journal of Islamic Economics Management and Business

Department of Master of Sharia Economics
Faculty of Islamic Economics and Business
Universitas Islam Negeri (UIN) Walisongo Semarang Indonesia

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
apps