Role of Grab on the social life changes of Bengkulu City

Authors

  • Afrima Widanti Universitas Bengkulu, Indonesia
  • Dewi Rahmayanti Universitas Bengkulu, Indonesia

DOI:

https://doi.org/10.21580/jiemb.2020.2.2.7095

Keywords:

online transportation, social change, consumer behavior, qualitative, Bengkulu, Indonesia

Abstract

Purpose – The presence of Grab has invited many discussions. The purpose of this study is to know the role of Grab on changes in social life in Bengkulu city both in terms of Grab drivers, consumers, and other conventional transportation.

Method – This study uses a qualitative approach with an in-depth interview method. The total respondents in this study are 38 people consisting of 5 people from Grab drivers, 30 people from consumers, and five people from conventional transportation.

Result – This study found that there were changes in Grab drivers' income, but there were no social changes in Grab drivers. On the other hand, there were social changes in Grab consumers and conventional drivers. 

Implication – This study can be used by public, government, and private sector to understand better consumer behaviour in online transportation field.

Originality – As the growth of online transportation in Indonesia is increasing, this study offers early understanding upon the phenomena.  

Downloads

Download data is not yet available.

Author Biography

Afrima Widanti, Universitas Bengkulu

Prodi Manajemen, Universitas Bengkulu

References

Cooper, D.R., and Schindler, P.S. 2014, “Business Research Methods, 12th ed. Amerika”: Mc. Graw Hill

Darwin, Charles. (1859). On The Origin of Species b Means of Natural Selection, or The Preservation of Favoured Races in The Struggle for Life. United Kingdom of Great Britain and Ireland: D. Appleton and Company

Djazifah ER, Nur. (2012). Modul Pembelajaran Sosiologi: Proses Perubahan Sosial Di Masyarakat. UNY: LPPM

Horton, P.B dan Hunt, C.L. (1992). Sosiologi. Jakarta: Erlangga

Macionis, John J. (1997). Sociology. 6th Ed. Prentice Hall: New York

Marx, K and Engels, F. (1848). The Communist Manifesto. United Kingdom

Martono, Nanang. (2012). Sosiologi Perubahan Sosial; Perspektif Klasik, Modern, Posmodern dan Poskolonial. Edisi Revisi. Jakarta : Raja Grafindo Persada

Ogburn, William F. (1964). On Culture and Social Change.1st Ed. University of Chicago Press

Salim, Abbas. (2000). Manajemen Transportasi. Cetakan Pertama. Edisi Kedua. Jakarta : Raja Grafindo Persada

Soekanto, Soerjono. (2009). Sosiologi Suatu Pengantar. Jakarta: Rajawali Press

Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D, Bandung : Alfabeta

Salim, Agus. (2002). Perubahan Sosial. Yogyakarta: PT Tiara Wicana

Taupan, Muhammad. (2013). Sosiologi Untuk Sekolah Menengah Atas/

Madrasah Aliyah Kelas XII. Bandung: CV Yrama Widya.

Yunus, Mahmud. (2017), “Go-Jek Sebagai Simbol Perubahan Sosial dan Ekonomi Di Kota Tegal,” Jurnal Ilmiah Pendidikan Ekonomi, Vol.2, No.2, pp. 59-68

Downloads

Published

2020-12-15

Issue

Vol. 2 No. 2 (2020)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).