The Public Distrust and Its Impact on the Penetration of Islamic Banking: A Study of the Low Level of Interest in Sharia Financial Products in Indonesia

Authors

  • Arianti Wulan Savitri Wulan SMA Negeri 1 Welahan, Indonesia
  • Jati Prihantono JP Law Office, Indonesia

DOI:

https://doi.org/10.21580/wishel.2026.2.1.29562

Keywords:

Products, interest, Islamiceconomi, Sharia Banking

Abstract

The development of the Islamic banking industry in Indonesia still faces serious challenges, one of which is the low level of public interest in Islamic financial products. This study aims to analyze the relationship between public distrust and public interest in using Islamic banking services, and to explore the factors that influence it. This study uses a descriptive qualitative approach through literature studies and secondary data reviews from financial reports, scientific literature, and national financial literacy surveys. The results of the study indicate that low levels of Islamic financial literacy, negative perceptions of transparency and compliance of Islamic banks, and lack of product innovation are the main causes of low public trust. This low level of trust has a direct impact on the low level of public interest in switching to Islamic financial products. The findings also emphasize the importance of the role of education, strengthening regulations, and marketing strategies based on Islamic values and digitalization to increase public participation.

Downloads

Download data is not yet available.

References

Abduh, M., & Omar, M. A. (2012). Islamic banking and economic growth: The Indonesian experience. International Journal of Islamic and Middle Eastern Finance and Management, 5(1), 35–47.Abdullah, N. I., & Dusuki, A. W. (2006). Customers’ Perceptions of Islamic Hire Purchase Facility in Malaysia: An Empirical Analysis. Review of Islamic Economics, 10(1), 31–48.Al-Ghazali. (n.d.). Ihya’ Ulum al-Din.Ascarya. (n.d.). Sharia Financial Literacy and Inclusion: Issues and Strategy. Jurnal

Ekonomi Dan Keuangan Syariah, 9(2), 109–121.Asutay, M. (2012). Conceptualising and Locating the Social Failure of Islamic Finance: Aspirations of Islamic Moral Economy vs the Realities of Islamic Finance. Asian and African Area Studies, 11(2), 93–113.Aziz, M. R. A. (2019). Islamic Banking Marketing Strategy: An Evaluation of Product, Price, Place, and Promotion. Journal of Islamic Marketing, 10(1), 123.BI Press. (n.d.). Laporan Ekonomi dan Keuangan Syariah Indonesia.Daniyah Khansa, S., Yuliaty, K., & Putri, S. (2022). PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA HIDUP REMAJA. In Jurnal Ilmu Komunikasi(Vol. 5, Issue 1).Dusuki, A. W., & Abdullah, N. I. (2007a). Maqasid al-Shari’ah, Maslahah, and Corporate Social Responsibility. American Journal of Islamic Social Sciences, 24(1), 25–45.Dusuki, A. W., & Abdullah, N. I. (2007b). Why do Malaysian customers patronise Islamic banks?. International Journal of Bank Marketing,25(3), 142–160.Ernst & Young. (2023). Global Islamic Banking Competitiveness Report 2023.Financial Services Authority (OJK), Indonesian Islamic Financial Development Report 2023, p. 7. (n.d.).Financial Services Authority (OJK), National Survey on Financial Literacy and Inclusion in 2022. (2022). https://ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Pages/Survei-Nasional-Literasi-dan-Inklusi-Keuangan-Tahun-2022.aspxHasanah, N., & Suharto, M. (2020). Marketing Strategy of Islamic Banks in Increasing Public Interest. Jurnal Ekonomi Dan Bisnis Islam,5(2), 113–127.Henderson, J. C. (2003). Managing Tourism and Islam in Peninsular Malaysia. Tourism Management, 24(4), 447–456.Indonesian Islamic Financial Development Report. (2023). Otoritas Jasa Keuangan (OJK),hal.5.Karim, A. A. (2019). Bank Islam: Analisis Fiqih dan Keuangan.RajaGrafindo Persada.Khan, M. F. (2010). How Islamic is Islamic Banking. Journal of Economic Cooperation and Development, 31(1), 1–8.Kooli, C., Trisanty, A., Haryanto, B., & Wahyudi, L. (n.d.-a). Testing the role of skepticism in Islamic banks: Evidence from Indonesia. Cogent Business & Management., 11(1), 23. https://doi.org/10.1080/23311975.2024.2364842Kooli, C., Trisanty, A., Haryanto, B., & Wahyudi, L. (n.d.-b). “Testing the role of skepticism in Islamic banks: Evidence from Indonesia.” , 2364842. Cogent Business & Management., 11, 1. https://doi.org/10.1080/23311975.2024.2364842Kooli, C., et al. (2024). Testing the role of skepticism in Islamic banks: Evidence from Indonesia. Cogent Business & Management. Cogent Business & Management., 11(1). https://doi.org/10.1080/23311975.2024.2364842Lajuni, N., Bujang, I., Karia, A. A., & Yacob, Y. (n.d.). Religiosity, Financial Literacy,

and Intention to Use Islamic Banking Products: A Preliminary Investigation. International Review of Management and Marketing, 7(1), 154–157.Lusardi, A., & Mitchell, O. S. (2014). The Economic Importance of Financial Literacy: Theory and Evidence. Journal of Economic Literature, 52(1), 5–44.Mayer, R. C., Davis, J. H., & Schoorman, F. D. (n.d.). An Integrative Model of Organizational Trust. , 20(3). Academy of Management Review, 20(3), 709–734.Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model of Organizational Trust. Academy of Management Review, 20(3), 709–734.Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20–38.Nizar, M. A., & Rahman, A. (2021). Digital Banking Adoption in Indonesia: An Islamic Perspective. International Journal of Islamic Business Ethics, 6(2), 89–98.OJK. National Survey on Financial Literacy and Inclusion 2022.(2022). https://www.ojk.go.idOJK. Survei Nasional Literasi dan Inklusi Keuangan 2022.(n.d.). https://www.ojk.go.idOtoritas Jasa Keuangan (OJK). (2021). Strategi Nasional Literasi Keuangan Indonesia (Revisi 2021–2025).Putri, A. D. Y., & Febrian, E. (2020). Analisis Literasi Keuangan Syariah terhadap Kepercayaan dan Minat Nasabah pada Bank Syariah di Indonesia. Jurnal Ekonomi Dan Keuangan Islam, 6(2), 150–163.PwC Indonesia. (2023). Digital Banking in Indonesia: Closing the Gap.Rahmawati, R. & Rofiq, A. (n.d.). Persepsi Masyarakat terhadap Komitmen Syariah Bank Syariah di Indonesia. Jurnal Ekonomi Syariah, 12(1), 21–34.Rahmawati, R. (2022). Strategi Pemasaran Digital Perbankan Syariah dalam Meningkatkan Brand Awareness. Jurnal Komunikasi Islam, 12(1), 33–47.Shaikh, S. A., Ismail, M. A., & Mohamad, S. (2017). Religiosity-aware Islamic Financial Literacy and its Influence on the Intention to Adopt Islamic Banking in Malaysia. International Journal of Ethics and Systems, 34(4), 419–435.Statistik Perbankan Syariah. Jakarta: OJK.(2023).Sudasono, S. (n.d.). Maqashid Syariah dan Perilaku Konsumen Muslim.Survei Akses dan Inklusi Keuangan. Jakarta: Bank Indonesia. (2022).Survei Nasional Literasi dan Inklusi Keuangan 2022. Jakarta: OJK.(2022).Wibowo, A., & Saptutyningsih, E. (2020). Membangun Kepercayaan Publik terhadap Perbankan Syariah. Jurnal Ekonomi Islam, 11(1), 1–15.Wibowo, R. A. (2023). Advances in Business & Industrial Marketing Research. Dynamics of Islamic Consumer Behavior and Market Trends., 1(3), 146–156.Zulfikar, R., & Lestari, P. (n.d.). Factors Influencing the Interest of Muslim Communities in Using Islamic Banking Products in Indonesia. Journal of Islamic Economics and Finance Studies, 9(1), 55–70.

Downloads

Published

2026-04-02

How to Cite

Wulan, A. W. S., & Jati, J. P. (2026). The Public Distrust and Its Impact on the Penetration of Islamic Banking: A Study of the Low Level of Interest in Sharia Financial Products in Indonesia. Walisongo Journal of Sharia Economic Law, 2(1), 45–58. https://doi.org/10.21580/wishel.2026.2.1.29562