Pengaruh Prinsip Technology Acceptance Model (TAM) Terhadap Kepuasan Pelanggan Aplikasi Ojek Online Xyz

Moh Hadi Subowo, S.Kom., M.T.I.*  -  Fakultas Ushuluddin dan Humaniora Universitas Islam Negeri Walisongo Semarang, Indonesia, Indonesia

(*) Corresponding Author
The use of the online taxibike XYZ application is based on the Technology Acceptance Model (TAM) theory. The online taxibike XYZ application can be good if it has a good assessment based on the TAM variable. The purpose of this study is to obtain empirical evidence regarding the effect of the TAM principle on customer satisfaction. This study uses a quantitative causal research method to analyze the application of the Technology Acceptance Model (TAM) principle to online taxibike XYZ application customer satisfaction. The instrument in this study used a questionnaire instrument with a closed questionnaire type. The data analysis technique used three tests: data quality test, hypothesis test, and classical assumption test. All variables x, both reliability, flexibility, privacy, accessibility, ease to use, all positively influence customer satisfaction

Keywords : Technology Acceptance Model (TAM); Customer Satisfication; online taxibike XYZ application

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ISSN 2715-0143 (media online)
ISSN 2714-9048 (media cetak)

 

ISSN: 2714-9048 (Print)
ISSN: 2715-0143 (Online)
DOI : 10.21580/wjit

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

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