Strategy for Developing the Potential of Batu Lawang Tourism Through the Digital World in Cupang Village, Gempol District, Cirebon Regency
DOI:
https://doi.org/10.21580/prosperity.2022.2.2.12936Keywords:
Strategy, Tourism Development, Batu Lawang, Digital WorldAbstract
Cupang Village is one the villages located in Gempol District, Cirebon Regency, which is the southernmost tip. Cupang Village has an area of +/- 192,000 Ha. With a population of around 3,828 people or 1,226 households and a population density od 199 per/km. Cupang Village is a village thas has a lot of potential to be developed. One of them is the potential of a tourist village owned by Cupang Village in the form of natural tourism called Batu Lawang. However, currently the potential in the Batu Lawang tourism sector has not been widely exposed to the public. This study aims to determine the strategy in introducing Batu Lawang Tourism through the digital world to the wider community. This study uses qualitative methods with research techniques of observation, interviews, Focus Group Discussion, participation, asset based community development and documentation. The result of this study are the development strategy of Batu lawang tourism by conducing Focus Group Discussion to related pasties, making banners, making accessories that function to beautify documentation and making promotional videos for Batu Lawang tourism.
Downloads
References
Aditya et al. 2018. Effect of Production Costs, Length of Business and Productivity on Salak Pondoh
Farmers' Income. e-Journal of Business Economics and Accounting, 2018, Volume 5 (1) : 44
ISSN: 2355-4665.
Afiyanti, Y., (2008). Focus Group Discussion (Focus Group Discussion)) As a Qualitative Research Data Collection Method. Indonesian Journal of Nursing, 58-62.
Bahri, S., (2013). Law of Product Promotion In Islamic Law Perspective. Journal of Islamic Science Development, 135-154.
Darodjat, & M, W. (2015). Education Program Evaluation Model. Islamadina, 1-28.
Esterberg, Kristin G. (2002). Qualitative Methods Ins Social Research, Mc Graw. Hill, New York.
Gautama, B. P., Yuliawati, A. K., Nurhayati, N. S., Fitriyani, E., & Pratiwi, I. I. (2020). Tourism Village Development Through Community Empowerment Approach. Journal of Community Service, 355.
Gunagama, M. G., Naurah, Y. R., & Prabono, A. E. P., (2020). Post-pandemic tourism: Key lessons and development prospects. LOSARI: Journal of City Architecture and Settlements, 56-68.
Gustin, G. M., Umam, M. K., Khatomy, H., Quarantine, T., Ningsih, W., & Gratitude, A., (2021). Development of Tourism Potential to Increase Tourist Attraction in Ketapang Raya Village, Keruak District, East Lombok Regency. Journal of Service for Master of Science Education, 199-203.
Isdarmanto. 2017. Dasar-Dasar Kepariwisataan dan Pengelolaan Destinasi Pariwisata. Yogyakarta: Sekolah Tinggi Pariwisata Ambarukmo.
Jubaedah, S., & Fajarianto, O., (2021). Tourism Village Development Model Based on Local Wisdom as a Strategy for Community Economic Improvement in Cupang Village, Gempol District, Cirebon Regency. Abdimas Awang Long, 1-10.
Mallapiang, F., Kurniati, Y., Syahrir, S., Lagu, A. M., & Sadarang, R. A., (2020). Waste Management Using the Asset-Based Community Development (ABCD) Approach in the Bulukumba Coastal Area, South Sulawesi. Riau Journal Of Empowerment , 79-86.
Maulana, M., (2019). ASSET BASED COMMUNITY DEVELOPMENT: Community Development Strategy in Ledok Sambi Kaliurang Tourism Village. Journal of Islamic Community Development, 259-278.
Nabila, F. S., & Umro, J., (2020). Community Perceptions of the Importance of Higher Education for Women (Case Study in Curahdringu Village, Tongas District, Probolinggo District. Journal of Islamic Religious Education and Education, 136-148.
Nurbaiti, S. R., & Bambang, A. N., (2017). Factors Influencing Community Participation in the Implementation of Corporate Social Responsibility (CSR) Programs. Proceedings of Biology Education Conference, 224-228.
Rahayu, H. A., Istikhomah, Fatmawati, N., Usami, R. W., Dari, F. U., & Habib, M. A., (2022). Analysis of Tourism Village Potential Development Through Optimization of Asset Based Community Development in Mojokambang Village. Greenomics, 31-43.
Ridwan, T., Rohim, A., Fadilah, N., Arifin, Z., Amaliya, Ajijah, A., et al., (2022). Optimization of Digital Promotion of Clay Crafts in Preserving Local Wisdom in Arjawinangun Village with the ABCD Approach. Journal of Research and Community Service, 251-260.
Rohmatulloh, & Siddiq, J. A. (2017). Determination of Performance Indicator Measurement Criteria for Implementation of Competency-Based Training Using the Focus Group Discussion Method. Industrial Engineering Scientific Journal, 133-141.
Safitri, L. N., Mukaromah, S. M., & Habib, M. A. (2021). Analysis of the Potential of Beach Tourism Objects with the Concept of Halal Beach Tourism in Denpasar City. Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, 167-180.
Sofjan, M., Julianti, M. R., & Maulana, R., (2020). Designing a Web-Based Geographic Information System for Mapping Tourism Locations in the Bogor City Region. Academic Journal of Computer Science Research, 2(2).
Sudarmawan, N. W., & Prasetia, A. R., (2019). Introduction to Natural Tourism Objects in Lebak Regency Through Digital Media-Based Communication Strategies. Conference On Communication and News Media Studies, 346-346.
Sugiyono. (2013). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
------------. (2015). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
------------. (2017). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
Sulistiyorini, N. R., Darwis, R. S., & Gutama, A. S., (2015). Community Participation in Waste Management in the Margaluyu Environment, Cicurug Village. Share Social Work Journal, 71-80.
Sutrisman, A., Widodo, S., Amin, M. M., & Cofriyati, E., (2019). Design and Build a Profile Video as a Means of Information and Promotion at the Computer Engineering Study Program at the State Polytechnic of Sriwijaya Palembang. Journal of Computer Science and Technology Research, 11-20.
Downloads
Published
Issue
Section
License
The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Authors are allowed to use their articles for any legal purposes deemed necessary without written permission from the journal with an acknowledgment of initial publication to this journal. The author must submit a statement of the Copyright Transfer Agreement after being accepted for publication.
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International license. (CC BY-SA 4.0).