Interaction and Communication in IbuSibuk Community as a Factor for Empowering Women in The Digital Era

Authors

  • Juan Prince Adeliant University of Multimedia Nusantara
  • Tangguh Okta Wibowo University of Multimedia Nusantara https://orcid.org/0000-0002-2619-6561
  • Andiani Fitri Febrina University of Multimedia Nusantara
  • Chelsea Roxanne Ramadhane University of Multimedia Nusantara
  • Gabriella Christie Kartadibrata University of Multimedia Nusantara

DOI:

https://doi.org/10.21580/prosperity.v3i2.17448

Keywords:

IbuSibuk, Online Communities, Communication Technology, Women Empowerment, Infulencer

Abstract

This research focuses on the Ibu Sibuk community, an online community that empowers mothers to become influencers and resellers through social commerce platforms. The background of this research includes the community's goals, the platform's success in attracting members and brands, and the members' experiences in using communication technology to interact in the community. This study used a qualitative approach with a case study design to understand the role of the IbuSibuk community for women who already have a family and are mothers. The research informants consisted of two members and two administrators of IbuSibuk, who were selected through a purposive sampling technique. Data were collected through face-to-face or online interviews, literature reviews from academic journals, and website information. The research results show that IbuSibuk is an online community that helps working mothers earn extra income as influencers by connecting them with various brands. This community empowers mothers economically through the programs and activities offered but also faces technological barriers such as network and digital literacy issues and the potential for fraud. Nevertheless, technology within IbuSibuk extends its reach and facilitates offline activities such as product launches. Overall, IbuSibuk serves as a bridge between brands and influencers, empowers mothers economically, and creates a supportive and motivating environment for its members.

Downloads

Download data is not yet available.

References

Anggreni, A., Indria Nora, F., Sunita, J., & Nurhasanah. (2022). Pemberdayaan Perempuan dan Perwujudan Perempuan Berliterasi Digital Melalui Platform Digital “Perempuan Berkisah.” Learning Community: Jurnal Pendidikan Luar Sekolah, 6(2), 89–97.

Aprianto, N. E. K. (2021). The Role of Information and Communication Technology in Business. International Journal Administration, Business and Organization, 2(1), 8–15.

Aprilyani, J. (2022). IbuSibuk Orami, Platform E-commerce Bagi Ibu Rumah Tangga.

Arnetta. (2022). IbuSibuk, Platform yang Menghubungkan Brand dan Momfluencer.

Aslichati, L. (2011). Organisasi Pemberdayaan Dan Kesejahteraan Keluarga Sebagai Sarana Pemberdayaan Perempuan. Jurnal Organisasi Dan Manajemen, 7(1), 1–7. https://doi.org/10.33830/jom.v7i1.77.2011.

Barus, R. K. I. (2015). Pemberdayaan Perempuan melalui Media Sosial. Jurnal Simbolika, 1(2), 113–124.

Bundadzakiyyah. (2022). IbuSibuk Influencer, Aplikasi Penghasil Uang.

Epranata, D. R., & Bangun, C. R. (2022). Strava: participatory culture and community engagement of rocc members. Jurnal Komunikasi Profesional, 6(1), 1–15. https://doi.org/10.25139/jkp.v6i1.4324.

Goyal, A. (2011). Developing women: Why technology can help. Information Technology for Development, 17(2), 112–132. https://doi.org/10.1080/02681102.2010.537252.

Hanis dan Marzaman. (2020). Peran Pemberdayaan Kesejahteraan Keluarga dalam Pemberdayaan Perempuan di Kecamatan Telaga. Jurnal Ilmu Administrasi. 8(2). Hal. 123.

Handarkho, Y. D., Herawati, F. A., Widyastuti, D. A. R., Wulandari, T. D., & Arifin, P. (2014). Pemanfaatan Teknologi Informasi Dan Komunikasi Sebagai Media Pemberdayaan Komunitas Perempuan Di Provinsi Daerah Istimewa. Sentika 2014, (March 2014), 520–528.

Isrinur.com. (2022). Mau Dapet Tambahan Penghasilan dari Rumah? Jadi IbuSibuk Influencer Aja!.

Jaya, M. (2020). Penggunaan Teknologi dalam Komunikasi Organisasi di lingkungan Kampus STAIN Gajah Putih. QAULAN : Jurnal Komunikasi Dan Penyiaran Islam, 1(1), 72–91.

Juditha, C. (2020). People Behavior Related To The Spread Of Covid-19’s Hoax. Journal Pekommas, 5(2), 105. https://doi.org/10.30818/jpkm.2020.2050201.

Masduki, A. (2022). Ini 5 Keuntungan Menjadi Ibu Influencers.

Megasari, N. K. D. A., Purnawan, N. L. R., & Pradipta, A. D. (2017). Mempertahankan Solidaritas Kelompok ( Studi pada KUTU Vespa Region Bali ). E-Jurnal Medium, 1(1), 1–10.

Nisriyna, N. A. (2022). Social Commerce IbuSibuk Bantu Ibu Rumah Tangga Dapatkan Penghasilan.

Pratami, A. H., & Nurbani. (2017). Pola Komunikasi Kelompok Dalam Komunitas Perempuan (Studi Deskriptif Kualitatif Komunikasi Anggota Kelompok Komunitas Womandiri). KomunikA: Jurnal Ilmu Komunikasi, 13(2), 1–10. https://doi.org/https://doi.org/10.32734/komunika.v13i2.6455.

Saharani, A. B., Putri, F. A. T., & Putra, A, E. (2023). Penggunaan Fantasy Themes Tentang Pemberdayaan Perempuan Generasi Muda Meelalui Media Digital di Komunitas ‘Puan Bisa.’ Jurnal Komunikasi Nusantara, 5(1), 158–165. https://doi.org/10.33366/jkn.v5i1.304.

Santoso, C., Retno, C. D. S. S., & Sastrosumarto, M. A. . (2022). Analisis Komunitas Online Perempuan Berkisah DIY dan Jawa Tengah. Jurnal Dinamika Sosial Budaya, 24(2), 503–519.

Sirclo. (2023). 2 Tahun Bergabung di Platform IbuSibuk, Momfluencer Ini Berhasil Kembangkan Media Sosial Hingga Raup 30 Ribu Pengikut.

Utomo, P., Kurniasari, F., & Purnamaningsih, P. (2021). The Effects of Performance Expectancy, Effort Expectancy, Facilitating Condition, and Habit on Behavior Intention in Using Mobile Healthcare Application. International Journal of Community Service & Engagement, 2(4), 183–197. https://doi.org/10.47747/ijcse.v2i4.529.

Wiguna, F., Priyowidodo, G., & Hadi, I. P. (2021). Pola Komunikasi Komunitas Virtual Pelayan GUPdI jemaat Pasar Legi Surakarta di Media Sosial Whatsapp Abstrak Pendahuluan. Jurnal E-Komunikasi, 9(2), 1–11.

Downloads

Published

2023-12-30

Issue

Vol. 3 No. 2 (2023): December

Section

Articles

License

The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Authors are allowed to use their articles for any legal purposes deemed necessary without written permission from the journal with an acknowledgment of initial publication to this journal. The author must submit a statement of the Copyright Transfer Agreement after being accepted for publication.

This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International license. (CC BY-SA 4.0).