Focus and Scope

The Journal of Digital Marketing and Halal Industry seeks to publish high quality, scholarly empirical research article in consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing,  customer relationship management, international marketing,  halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal is geared towards providing a more understanding of society about Halal Industry and digital marketing studies.