Advancing scholarly understanding of digital marketing, consumer behaviour, and the dynamic landscape of the halal industry.
The Journal of Digital Marketing and Halal Industry (JDMHI) aims to publish high-quality scholarly empirical research on digital marketing, marketing management, consumer behaviour, and the halal industry. The journal welcomes research that advances theoretical understanding, provides empirical evidence, and offers relevant insights into marketing practices and the development of halal-related businesses and industries.
JDMHI seeks to deepen public and scholarly understanding of the halal industry and digital marketing studies. Contributions may address contemporary marketing developments, digital technologies, consumer and organisational behaviour, business strategies, and the broader management and development of the halal ecosystem.
The journal covers the following subject areas, including interdisciplinary studies that connect marketing, digital business, management, ethics, and the halal industry.
Understanding markets, consumers, and marketing decisions
Digital channels, online transactions, and persuasive strategies
Responsible marketing and strategic business development
Management systems, business practices, and ethical conduct
Products, services, and the wider halal ecosystem
JDMHI particularly seeks high-quality empirical research that provides robust evidence, advances relevant concepts or theories, and contributes to a deeper understanding of digital marketing and the halal industry. Research may focus on consumer perspectives, marketing practices, business strategies, management systems, distribution, product development, or other topics within the journal's scope.
Submissions should demonstrate a clear research purpose, appropriate methodology, credible analysis, and conclusions supported by the findings. The relevance of a manuscript is assessed in relation to its specific subject and contribution; a submission does not need to cover every area listed in this scope.
JDMHI welcomes scholarly contributions that strengthen understanding of digital marketing and support knowledge development across the halal industry.
