Strategy to Strengthen Halal Tourism

Azella Nosih Octavia  -  Universitas Muhammadiyah Malang, Indonesia
Muhammad Sri Wahyudi Suliswanto*  -  Universitas Muhammadiyah Malang & International Islamic University Malaysia
Muhammad Firmansyah  -  Universitas Muhammadiyah Malang, Indonesia

(*) Corresponding Author
DOI: 10.21580/jdmhi.2024.6.1.16938

Java Province has many natural tourist attractions, especially in Trenggalek Regency. In Indonesia, the development of tourism with a halal concept is becoming a trend. Several tourist attractions are competing to create or change their tourist attractions into halal tourism so that Muslim tourists who come to visit feel safer. This study aimed to determine the critical aspects of developing halal tourism in Trenggalek Regency. This research method is qualitative, using SWOT analysis. The results of this study indicate that the potential for natural beauty in Trenggalek Regency is an aspect that can positively impact the strengthening of halal tourism and increase regional income because of the many existing opportunities. Strengthening halal tourism in Trenggalek Regency is in quadrant 1, namely in the strengths and weaknesses (SO) strategy, so that strategies to increase visitor attraction can be carried out by improving the quality of tourism by utilizing existing opportunities. Overall, this study provides a strategic framework for the development of halal tourism in Trenggalek Regency, which has broad implications for economic growth, cultural expansion, infrastructure development, stakeholder collaboration, and policy planning.

Keywords: Halal tourism, SWOT, Trenggalek

  1. Alyani, F. (2020). Pengaruh Jumlah Objek Wisata dan Jumlah Hotel Terhadap Pendapatan Asli Daerah (PAD) di Kabupaten/Kota Provinsi Sumatera Barat. Jurnal Ecogen, 3(2), 212. https://doi.org/10.24036/jmpe.v3i2.8763
  2. BPS Kabupaten Trenggalek Dalam Angka. (2022). https://www.ptonline.com/articles/how-to-get-better-mfi-results
  3. BPS Kabupaten Trenggalek Dalam Angka. (2023).
  4. Burnita, T. (2021). Strategi Pengembangan Objek Wisata Halal Dalam Peningkatan Perekonomian Masyarakat (Studi pada Objek Wisata Barbate Aceh Barat). Frontiers in Neuroscience, 14(1), 1–13.
  5. Fahham, A. M. (2017). Tantangan Pengembangan Wisata Halal Di Nusa Tenggara Barat. Aspirasi: Jurnal Masalah-Masalah Sosial, 8(1), 65–79.
  6. Ferdiansyah, H. (2020). Pengembangan Pariwisata Halal Di Indonesia Melalui Konsep Smart Tourism. Tornare, 2(1), 30. https://doi.org/10.24198/tornare.v2i1.25831
  7. Hadi, F., & Al-Asy Ari, M. K. H. (2017). Kajian Potensi dan Strategi Pengembangan Wisata Pantai Syari’ah (Studi di Pulau Santen Kabupaten Banyuwangi). Jurnal MD, 3(1), 99–116. https://doi.org/10.14421/jmd.2017.31-07
  8. Herpiana, Y. A. (2021). Strategi Pengembangan Wisata Pantai Prigi Guna Meningkatkan Perekonomian Kabupaten Trenggalek Dalam Perspektif Ekonomi Islam. Journal Information, 10, 1–16.
  9. Jannah, L. A. (2021). Manajemen Strategi Pengembangan Halal Tourism di Jombang. REVENUE : Jurnal Ekonomi Pembangunan Dan Ekonomi Syariah, 04(01), 14–23. https://ejournal.stieba.ac.id/index.php/revenue/article/view/32/20
  10. Mahardika, R. (2020). Strategi Pemasaran Wisata Halal. Mutawasith: Jurnal Hukum Islam, 3(1), 65–86. https://doi.org/10.47971/mjhi.v3i1.187
  11. Marina, N., Marini, Y., Arnita, V., & Ridha, M. (2023). Potensi Wisata Halal Tepi Sungai Terhadap Perekonomian Masyarakat di Desa Suka Jaya Batubara. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 10(1), 133–137. http://jurnal.um-tapsel.ac.id/index.php/nusantara/index
  12. Maya, S. (2018). Analisis Pertumbuhan dan Efektifitas Penerimaan Pajak Hotel dan Restoran Terhadap Pendapatan Asli Daerah Kota Palu. 43(1), 119–128.
  13. Mirfa. (2019). Implementasi Perda Syariah Terhadap Penerapan Pariwisata Halal di Pantai Tanjung Bira Kabupaten Bulukumba. Αγαη, 8(5), 55.
  14. Nisa, F. L. (2022). Pengembangan Wisata Halal Di Jawa Timur Dengan Konsep Smart Tourism. Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, 2(1), 13–26. https://doi.org/10.21274/ar-rehla.v2i1.5470
  15. Nuraini, E. (2019). Potensi dan Prospek Wisata Syariah Dalam Meningkatkan Ekonomi Daerah (Studi Kasus: Kota Bandung). 108.
  16. Palupi, M., Romadhon, R. W., & Arifan, N. (2017). The importance of optimization of Halal tourism: A study of the development of Halal tourism in Indonesia. Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth, May, 3083–3092.
  17. Pradikta, A. (2013). Strategi Pengembangan Obyek Wisata Waduk Gunungrowo Indah Dalam Upaya Meningkatkan Pendapatan Asli Daerah (Pad) Kabupaten Pati. Economics Development Analysis Journal, 2(4), 246–256.
  18. Pratiwi, S. R. (2018). Strategi Komunikasi dalam Membangun Awareness Wisata Halal di Kota Bandung. Jurnal Kajian Komunikasi, 6(1), 78. https://doi.org/10.24198/jkk.v6i1.12985
  19. Priyono, O. A. (2018). Halal Tourism Opportunities And Challenges In East Java. Ulumuna: Jurnal Studi Keislaman, 4(2), 118–133. https://doi.org/10.36420/ju.v4i2.3479
  20. Puspitasari, I. (2011). Analisis Kontribusi Sektor Priwisata Terhadap Pendapatan Asli Daerah Kota Batu Periode Tahun 2011-2015.
  21. Rafa’al, M. (2017). Gaya Komunikasi Pemasaran di Pemerintah: Promotion Mix Destinasi Tujuan Wisata Kabupaten Raja Ampat. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 1(1), 46–61. https://doi.org/10.25139/jsk.v1i1.63
  22. Rahmi, A. N. (2020). Perkembangan Pariwisata Halal Dan Pengaruhnya Terhadap Pertumbuhan Ekonomi Indonesia. ISLAMICONOMIC: Jurnal Ekonomi Islam, 11(1), 1–22. https://doi.org/10.32678/ijei.v11i1.226
  23. Rizkhi, C. (2016). Peran Sektor Pariwisata Terhadap Penyerapan Tenaga Kerja dan Pendapatan Asli Daerah di Kabupaten Banyuwangi Pada Tahun 2010-2014. In Fakultas Ekonomi Universitas Jember (Vol. 51, Issue 1).
  24. Rostiyati, A. (2013). Potensi Wisata Di Lampung Dan Pengembangannya. Patanjala : Jurnal Penelitian Sejarah Dan Budaya, 5(1), 144. https://doi.org/10.30959/patanjala.v5i1.185
  25. Sayekti, N. W. (2019). Strategi Pengembangan Pariwisata Halal di Indonesia. Kajian, 24(3), 159–171. https://studipariwisata.
  26. Subarkah, A. R. (2018). Potensi dan Prospek Wisata Halal Dalam Meningkatkan Ekonomi Daerah (Studi Kasus: Nusa Tenggara Barat). Jurnal Sosial Politik, 4(2), 49. https://doi.org/10.22219/sospol.v4i2.5979
  27. Surur Fadhil. (2020). Wisata Halal; Konsep dan Aplikasi. In Alauddin University Press.
  28. Wulandari, R. D., & Indahsari, K. (2021). Strategi Pengembangan Pariwisata Halal di Indonesia. 1st E-Proceeding SENRIABDI 2021, 1(1), 329–343

Open Access Copyright (c) 2024 Journal of Digital Marketing and Halal Industry
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
apps