Global Research Trends in Muslim Fashion: A Scientometric Network Analysis with R
DOI:
https://doi.org/10.21580/jdmhi.2024.6.2.18642Keywords:
Moslem Fashion, Scientometrics, R BiblioshinyAbstract
This research aims to map research developments and trends in Muslim fashion, as well as how this fashion reflects the culture, identity and needs of Muslim consumers which continue to develop in scientific literature published by Scopus indexed journals. The method used is descriptive qualitative by analyzing data from 106 documents published from 2003 to 2023. For further analysis, researchers used Biblioshiny software, a free tool supported by R. The results show the number of articles published in Scopus indexed journals on the topic of Muslim fashion grew by 11.61% and the most publications were in 2019. There are eight topics related to Muslim fashion trends, namely; Cultural Context and Identity, Consumer Behavior and Marketing Strategy, Fashion Industry and Sustainability, E-commerce and the Hijab, Impact of the Pandemic and Marketing, Business Performance and Innovation, Consumerism and the Younger Generation, and Brand Image. Theoretically, this is valuable information for researchers, academics and industry experts involved in studying the factors influencing the development of Muslim fashion. The practical implications of this research can be utilized by marketers, designers and industry players in marketing planning for Muslim fashion in the future. Thus, it is hoped that the results of this research can be developed further, especially in the special field of Muslim fashion. The time period is limited, and the results are still dynamic. The database used is Scopus. Suggestions for further research could be to use a better database such as WoS for more comprehensive results.
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