Halal Industry in Indonesia; Challenges and Opportunities

Authors

  • Ferry Khusnul Mubarok Faculty of Islamic Economics and Business, Universitas Islam Negeri Walisongo Semarang
  • Muhammad Khoirul Imam Faculty of Islamic Economics and Business, Universitas Islam Negeri Walisongo Semarang

DOI:

https://doi.org/10.21580/jdmhi.2020.2.1.5856

Keywords:

Halal Industry, Strategy, SWOT Analysis.

Abstract

The global halal industry has shown significant development, and Indonesia has become one of the countries with great potential. This study aims to identify opportunities and challenges in developing the halal industry in Indonesia. This research uses a qualitative approach. Data sources used in the form of secondary data, which comes from library sources—technical analysis of data using the SWOT analysis approach. The results showed that the development of the halal industry in Indonesia included several sectors, namely the food and beverage sector, tourism, fashion, media and recreation, pharmaceuticals and cosmetics, and renewable energy. Based on SWOT analysis, it was found that there are strengths, weaknesses, opportunities, and challenges in developing the halal industry in Indonesia. Thus, in the future, to improve the halal industry in Indonesia, it is necessary to optimize the synergy of various elements ranging from the community, industry players, government, financial institutions, associations, academics, and educational institutions, as well as other related parties.

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Author Biography

Ferry Khusnul Mubarok, Faculty of Islamic Economics and Business, Universitas Islam Negeri Walisongo Semarang

Google Scholar Profile: https://scholar.google.co.id/citations?user=t64gKegAAAAJ&hl=en ResearchGate: https://www.researchgate.net/profile/Ferry_Khusnul_Mubarok Sinta ID: 6061620

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Published

2020-04-30

Issue

Vol. 2 No. 1 (2020)

Section

Articles

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