Consumption behavior and the lack of financial literacy among teens

Authors

  • Sifa Asri Trisnani Universitas Dian Nuswantoro Semarang, Indonesia
  • Atika Dian Adriyani Universitas Dian Nuswantoro Semarang, Indonesia
  • Rifky Aulia Wandansari Universitas Dian Nuswantoro Semarang, Indonesia
  • Wikan Isthika Universitas Dian Nuswantoro Semarang, Indonesia

DOI:

https://doi.org/10.21580/jiemb.2019.1.1.3705

Keywords:

consumer, conformity, hedonist, financial literacy

Abstract

Purpose – The main purpose of this study is to examine role of  financial literacy, peer conformity, and hedonic lifestyle towards teenagers’ consumption behavior.

Method -  Consumer behavior explains the desire to have excessive consumption. The population in this study were all adolescents high school and university in the region of Central Semarang, amounting to 26 583 students, with a sample of 100 adolescents. This study uses a quantitative approach to data collection methods in the form of a questionnaire. The analytical method used is multiple linear regression analysis.

Result - Peer conformity, hedonistic lifestyle, and financial literacy simultaneously influence consumer behavior adolescent high school and university in the Middle Semarang with a contribution of 37%. Partially significance value 0769 for peer conformity and 0. 992 for financial literacy while lifestyle 0:00 hedonic significance value. In this study, only hedonic factors that influence consumer behavior of teenagers.

Implication -  This study can be used to understand behavior in teenager, especially in terms of purchase and consumption behavior.

Originaility -  This research examine financial literacy in teenager phase.

Downloads

Download data is not yet available.

References

Julian, E., Ananda, N. A., & Andriani, S. (2018). Analisis Tingkat Literasi Keuangan terhadap Perilaku Konsumtif pada Remaja Sumbawa. jurnaluts.ac.id.

Kusumaningtyas, I. (2017). Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Perilaku Konsumtif Siswa Kelas XI IPS Di SMA Negeri 1 Taman Sidoarjo. Jurnal Pendidikan Ekonomi. Volume 5 Nomor 3.

Nurachma, Y. A., & Arief, S. (2017). Pengaruh Status Sosial Ekonomi Orang Tua, KelompoK Teman Sebaya dan Financial Literacy terhadap Pwrilaku Konsumtif. Economic Education Analysis Journal.

Perdana, P. I. (2017). Hubungan Antara Konformitas Teman Sebaya dengan Perilaku Konsumtif Membeli Pakaian pada Mahasiswi Angkatan 2016 Fakultas Psikologi Universitas Diponegoro. Jurnal Empati, Volume 6 (Nomor 4).

Ghozali, I.M. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23. Semarang: Bdan Penerbit Universitas Diponegoro.

Rossanty, Y., Nasution, M. D., & Ario, F. (2018). Consumer Behavior In Era Milenial. Medan: Lembaga Penelitian dan Penulisan Ilmiah Aqli.

Widyati, I. (2012). Faktor-Faktor yang Mempengaruhi Literasi Finansial Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya. Jurnal Akuntansi dan Pendidikan, Volume 1, Nomor 1.

Downloads

Published

2020-01-05

Issue

Vol. 1 No. 1 (2019)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).