MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING

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Published: Jun 7, 2011
DOI: https://doi.org/10.21580/ws.19.1.218
Keywords:
atribut produk, kualitas pelayanan, reputasi, kepuasan, komitmen, loyalitas nasabah

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Arief Yulianto
State University of Semarang (Unnes), Semarang

Abstract

Amidst the competitions among shariah bank demanding the shariah bank to have marketing strategies in order to keep a sustainable relation between bank and customers. It was revealed from this research that some variables: product attributes, the quality of service to the Islamic approach to marketing, reputation, satisfaction, affective commitment, continuous commitment and customer loyalty can be accepted as the decisive variables in deciding the good marketing relation­ship between shariah bank and customers.

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How to Cite
Yulianto, A. (2011). MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING. Walisongo: Jurnal Penelitian Sosial Keagamaan, 19(1), 197–230. https://doi.org/10.21580/ws.19.1.218
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Vol. 19 No. 1 (2011): Ekonomi Islam
Section
Articles

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