The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention

Asyhari Asyhari*    -  Sultan Agung Islamic University, Indonesia
Sri Ayuni  -  Sultan Agung Islamic University, Indonesia
Naufal Athiya Primananda  -  Sultan Agung Islamic University, Indonesia
Pungky Lela Saputri  -  Sultan Agung Islamic University, Indonesia
Wan Anisabanum Salleh  -  Universiti Teknologi MARA, Malaysia

(*) Corresponding Author
DOI: 10.21580/jdmhi.2022.4.2.13137

Social media become the primary marketing to enhance repurchase intention in e-commerce. However, not many companies in Indonesia use it to increase sales and gain profits. In addition, some literature reveals that the effect of social media marketing is not significant on repurchase intention. Several studies have shown that the dimensions of social media marketing have no significant effect on consumer behaviour. This study aimed to investigate the influence of social media marketing on repurchase intention through consumer brand engagement. The data were collected from 100 consumers of online Muslim fashion products in Central Java. Data were analysed using the model partial least square structural equation (PLS-SEM) with two steps namely confirmatory and structural analysis. The result indicated that social media marketing had a positive relationship with repurchase intention. Moreover, consumer brand engagement can be mediating the relationship between social media marketing and the repurchase intention of Muslim fashion products in Indonesia. The theoretical implication of this study is to provide an overview of the factors that shape consumer repurchase intention based on Stimulus-Organism-Response theory. The practical implication is that business practitioners should pay more attention to marketing through social media than conventional marketing.

Keywords: Customer Brand Engagement, Repurchase Intention, Social Media Marketing, Muslim Fashion Online Store.

  1. Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company. Procedia - Social and Behavioral Sciences, 143, 822-826. doi: https://doi.org/10.1016/j.sbspro.2014.07.483
  2. Adhitya, F. (2021). Restructuring MSMEs Businesses Through the Use of Digital Marketing as a Reflection on the Economic Impact of the Covid-19 Pandemic. Journal of Digital Marketing and Halal Industry, 3(2), 133-148. doi: https://doi.org/10.21580/jdmhi.2021.3.2.8440
  3. Ahmad, N., Salman, A., & Ashiq, R. (2015). The impact of social media on fashion industry: Empirical investigation from Karachiites. Journal of resources development and management, 7(1-7).
  4. Ahmed, M. A., & Zahid, Z. (2014). Role of social media marketing to enhance CRM and brand equity in terms of purchase intention. Asian Journal of management research, 4(3), 533-549.
  5. Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. doi: https://doi.org/10.1016/j.ijinfomgt.2018.06.001
  6. Alanadoly, A., & Salem, S. (2022). Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model. Asia Pacific Journal of Marketing and Logistics, 34(10), 2410-2434. doi: https://doi.org/10.1108/APJML-06-2021-0447
  7. Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2020). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53, 101767. doi: https://doi.org/10.1016/j.jretconser.2019.01.016
  8. Amoako, G. K., Doe, J. K., & Neequaye, E. K. (2021). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review, ahead-of-print(ahead-of-print). doi: https://doi.org/10.1108/IHR-02-2021-0008
  9. Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019). Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling. Industrial Marketing Management, 82, 293-308. doi: https://doi.org/10.1016/j.indmarman.2019.01.002
  10. Andriani, N., Mugiono, M., & Rahayu, M. (2021). Utilitarian Shoping Value and Hedonic Shoppng Value to Improve Customer Satisfaction and Repurchase Intention on E-Commerce Business. Jurnal Aplikasi Manajemen, 19(1), 166-174. doi: http://dx.doi.org/10.21776/ub.jam.2021.019.01.15
  11. Angelyn, A., & Kodrat, D. S. (2021). The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table. International Journal of Review Management Business and Entrepreneurship (RMBE), 1(1), 16-24. doi: https://doi.org/10.37715/rmbe.v1i1.1946
  12. Anshu, K., Gaur, L., & Singh, G. (2022). Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation. Journal of Retailing and Consumer Services, 64, 102798. doi: https://doi.org/10.1016/j.jretconser.2021.102798
  13. Ardiansyah, F., & Sarwoko, E. (2020). How social media marketing influences consumers purchase decision: A mediation analysis of brand awareness. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 17(2), 156-168. doi: http://dx.doi.org/ 10.31106/jema.v17i2.6916
  14. Arif, M. E. (2019). The influence of electronic word of mouth (eWOM), brand image, and price on re-purchase intention of airline customers. Jurnal Aplikasi Manajemen, 17(2), 345-356. doi: http://dx.doi.org/10.21776/ub.jam.2019.017.02.18
  15. Awang, Z. (2012). A handbook on SEM, Chapter 8: MPWS Publisher.
  16. Barger, V., Peltier, J. W., & Schultz, D. E. (2016). Social media and consumer engagement: a review and research agenda. Journal of Research in Interactive Marketing, 10(4), 268-287. doi: https://doi.org/10.1108/JRIM-06-2016-0065
  17. Benitez, J., Henseler, J., Castillo, A., & Schuberth, F. (2020). How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research. Information & Management, 57(2), 103168. doi: https://doi.org/10.1016/j.im.2019.05.003
  18. Brandão, A., Pinho, E., & Rodrigues, P. (2019). Antecedents and consequences of luxury brand engagement in social media. Spanish Journal of Marketing - ESIC, 23(2), 163-183. doi: https://doi.org/10.1108/SJME-11-2018-0052
  19. Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114. doi: https://doi.org/10.1016/j.jbusres.2011.07.029
  20. Calder, B. J., Malthouse, E. C., & Maslowska, E. (2016). Brand marketing, big data and social innovation as future research directions for engagement. Journal of Marketing Management, 32(5-6), 579-585. doi: https://doi.org/10.1080/0267257X.2016.1144326
  21. Cartwright, S., Liu, H., & Raddats, C. (2021). Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review. Industrial Marketing Management, 97, 35-58. doi: https://doi.org/10.1016/j.indmarman.2021.06.005
  22. Chae, H., Ko, E., & Han, J. (2015). How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand. Journal of Global Scholars of Marketing Science, 25(2), 122-141. doi: https://doi.org/10.1080/21639159.2015.1012809
  23. Chan, T. K. H., Zheng, X., Cheung, C. M. K., Lee, M. K. O., & Lee, Z. W. Y. (2014). Antecedents and consequences of customer engagement in online brand communities. Journal of Marketing Analytics, 2(2), 81-97. doi: https://doi.org/10.1057/jma.2014.9
  24. Chawla, Y., & Chodak, G. (2021). Social media marketing for businesses: Organic promotions of web-links on Facebook. Journal of Business Research, 135, 49-65. doi: https://doi.org/10.1016/j.jbusres.2021.06.020
  25. Chen, Y., Fay, S. A., & Wang, Q. (2011). The Role of Marketing in Social Media: How Online Consumer Reviews Evolve. Marketing Science eJournal, 25(2), 85-94. doi: http://doi.org/10.2139/ssrn.1710357
  26. Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695-720. doi: https://doi.org/10.1108/APJML-04-2019-0262
  27. Cheung, M. L., Pires, G. D., Rosenberger Iii, P. J., & De Oliveira, M. J. (2021). Driving COBRAs: the power of social media marketing. Marketing Intelligence & Planning, 39(3), 361-376. doi: 10.1108/MIP-11-2019-0583
  28. Cheung, M. L., Pires, G. D., Rosenberger, P. J., & De Oliveira, M. J. (2020). Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence & Planning, 38(4), 523-541. doi: 10.1108/MIP-12-2018-0587
  29. Cheung, M. L., Pires, G. D., Rosenberger, P. J., Leung, W. K. S., & Ting, H. (2020). Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong. Australasian Marketing Journal, 29(2), 118-131. doi: 10.1016/j.ausmj.2020.03.006
  30. Chiang, C.-T., Wei, C.-F., Parker, K. R., & Davey, B. (2017). Exploring the drivers of customer engagement behaviours in social network brand communities: towards a customer-learning model. Journal of Marketing Management, 33(17-18), 1443-1464. doi: https://doi.org/10.1080/0267257X.2017.1399922
  31. Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-336.
  32. Chu, S.-C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75. doi: 10.2501/IJA-30-1-047-075
  33. Constantinides, E. (2004). Influencing the online consumer's behavior: the Web experience. Internet Research, 14(2), 111-126. doi: https://doi.org/10.1108/10662240410530835
  34. Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122, 608-620. doi: https://doi.org/10.1016/j.jbusres.2020.10.016
  35. de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83-91. doi: https://doi.org/10.1016/j.intmar.2012.01.003
  36. Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: a social media perspective. Journal of Product & Brand Management, 24(1), 28-42. doi: 10.1108/JPBM-06-2014-0635
  37. Duffett, R. G. (2015). Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials. Internet Research, 25(4), 498-526. doi: https://doi.org/10.1108/IntR-01-2014-0020
  38. El Junusi, R. (2020). Digital marketing during the pandemic period; A study of islamic perspective. Journal of Digital Marketing and Halal Industry, 2(1), 15-28. doi: https://doi.org/10.21580/jdmhi.2020.2.1.5717
  39. Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55. doi: https://doi.org/10.1016/j.chb.2016.03.003
  40. Erlangga, H., Sunarsi, D., Pratama, A., Nurjaya, N., Sintesa, N., Hindarsah, I., & Juhaeri, J. (2021). Effect of Digital Marketing and Social Media on Purchase Intention of Smes Food Products. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 3672-3678. doi: https://doi.org/10.17762/turcomat.v12i3.1648
  41. Farook, F. S., & Abeysekara, N. (2016). Influence of social media marketing on customer engagement. International Journal of Business and Management Invention, 5(12), 115-125.
  42. Febrian, A., & Ahluwalia, L. (2021). Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media. Indonesian Journal of Business and Entrepreneurship (IJBE), 7(3), 245-245. doi: https://doi.org/10.17358/ijbe.7.3.245
  43. Ganawati, G., & Sumardi, A. (2021). Peran elemen social media marketing, consumer brand engagement sebagai stimulus terhadap brand loyalty (The role of social media marketing elements, consumer brand engagement as a stimulus to brand loyalty). Media Riset Bisnis & Manajemen, 21(1), 25-42. doi: http://dx.doi.org/10.25105/mrbm.v21i1.9749
  44. Gani, M. O., Roy, H., Rahman, M. S., Faroque, A. R., Gupta, V., & Prova, H. T. (2022). Effect of social media influence on consumer’s purchase intention of organic beauty products: the role of customer’s engagement and generativity. International Journal of Spa and Wellness, 6(1), 1-24. doi: 10.1080/24721735.2022.2096292
  45. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841. doi: https://doi.org/10.1016/j.jbusres.2016.04.181
  46. Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.): Sage publications.
  47. Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling: saGe publications.
  48. Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387-404. doi: https://doi.org/10.2501/IJMR-2014-025
  49. Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7-23. doi: 10.1108/PRR-08-2017-0034
  50. Hanaysha, J. R., Sharma, A., & Momani, A. M. An Exploration of Social Media Marketing Features and Brand Loyalty in The Fast Food Industry. Journal of Content, Community & Communication, 17(7), 81-92. doi: https://doi.org/10.31620/JCCC.12.21/08
  51. Hardiyanto, N., Perera, H. L. K., & Kusdibyo, L. (2020). Customer Purchase Intentions on Hijab Fashion: The Role of Social Media Marketing Instagram and Product Quality. International Journal of Applied Business Research, 2(02), 139-149. doi: ttps://doi.org/10.35313/ijabr.v2i02.108
  52. Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of Marketing Science, 45(3), 312-335. doi: https://doi.org/10.1007/s11747-016-0509-2
  53. Harrigan, P., Evers, U., Miles, M., & Daly, T. (2016). Customer engagement with tourism social media brands. Tourism Management, 59, 597-609. doi: 10.1016/j.tourman.2016.09.015
  54. Hasan, M., & Sohail, M. S. (2021). The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands. Journal of International Consumer Marketing, 33(3), 350-367. doi: https://doi.org/10.1080/08961530.2020.1795043
  55. Hellier, P., Geursen, G., Carr, R., & Rickard, J. (2003). Customer Repurchase Intention: A General Structural Equation Model. European journal of marketing, 37, 1762-1800. doi: 10.1108/03090560310495456
  56. Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52. doi: https://doi.org/10.1002/dir.10073
  57. Ho, C.-I., Liu, Y., & Chen, M.-C. (2022). Antecedents and consequences of consumers’ attitudes toward live streaming shopping: an application of the stimulus–organism–response paradigm. Cogent Business & Management, 9(1), 2145673. doi: https://doi.org/10.1080/23311975.2022.2145673
  58. Hollebeek, L. D. (2011). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7-8), 785-807. doi: http://dx.doi.org/10.1080/0267257X.2010.500132
  59. Hollebeek, L. D., Conduit, J., Sweeney, J., Soutar, G., Karpen, I. O., Jarvis, W., & Chen, T. (2016). Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management, 32(5-6), 586-594. doi: https://doi.org/10.1080/0267257X.2016.1144340
  60. Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45, 27-41. doi: https://doi.org/10.1016/j.intmar.2018.07.003
  61. Huerta-Álvarez, R., Cambra-Fierro, J. J., & Fuentes-Blasco, M. (2020). The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing & Management, 16, 100413. doi: https://doi.org/10.1016/j.jdmm.2020.100413
  62. Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342-351. doi: https://doi.org/10.1108/JPBM-05-2013-0299
  63. Ibrahim, B. (2022). Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination. Journal of Promotion Management, 28(1), 60-90. doi: https://doi.org/10.1080/10496491.2021.1955080
  64. Immanuel, D. M., & Bianda H.S., A. (2021). The Impact of Using Influencer on Consumer Purchase Intention with Attitude Toward Influencer and Brand Attitude As Mediator. Jurnal Aplikasi Manajemen, 19(4), 766-781. doi: https://doi.org/10.21776/ub.jam.2021.019.04.06
  65. Islam, J. U., & Rahman, Z. (2016). The transpiring journey of customer engagement research in marketing. Management Decision, 54(8), 2008-2034. doi: 10.1108/MD-01-2016-0028
  66. Ji, C., Mieiro, S., & Huang, G. (2021). How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement. Journal of Research in Interactive Marketing, ahead-of-print(ahead-of-print). doi: https://doi.org/10.1108/JRIM-04-2020-0067
  67. Khoirunnisa, A., & Astini, R. (2021). The Effects of Experiential Marketing and Social Media Marketing on Repurchase Intention with Brand Trust as Variable Mediation for Wearing Klamby Hijab Fashion Products. European Journal of Business and Management Research, 6(6), 35-41. doi: https://doi.org/10.24018/ejbmr.2021.6.6.1145
  68. Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486. doi: https://doi.org/10.1016/j.jbusres.2011.10.014
  69. Kotler, P., Kartajaya, H., & Hooi, D. H. (2020). Marketing 4.0: moving from traditional to digital. Jakarta: Pt Gramedia Pustaka Utama.
  70. Koufteros, X., Babbar, S., & Kaighobadi, M. (2009). A paradigm for examining second-order factor models employing structural equation modeling. International Journal of Production Economics, 120(2), 633-652. doi: https://doi.org/10.1016/j.ijpe.2009.04.010
  71. Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands? Management Research Review, 40(3), 310-330. doi: 10.1108/MRR-07-2015-0161
  72. Lim, X. J., Radzol, A., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36. doi: https://doi.org/10.14707/ajbr.170035
  73. Liu, X., Shin, H., & Burns, A. C. (2021). Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research, 125, 815-826. doi: https://doi.org/10.1016/j.jbusres.2019.04.042
  74. Malarvizhi, C. A., Al Mamun, A., Jayashree, S., Naznen, F., & Abir, T. (2022). Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets. Heliyon, 8(8), e10145. doi: https://doi.org/10.1016/j.heliyon.2022.e10145
  75. Manthiou, A., Chiang, L., & Tang, L. (2013). Identifying and Responding to Customer Needs on Facebook Fan Pages. International Journal of Technology and Human Interaction (IJTHI), 9(3), 36-52.
  76. Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust. International Journal of Entrepreneurial Research, 3(2), 41-48. doi: https://doi.org/10.31580/ijer.v3i2.1386
  77. Maskuroh, N., Fahlevi, M., Irma, D., Rita, R., & Rabiah, A. (2022). Social media as a bridge to e-commerce adoption in Indonesia: A research framework for repurchase intention. International Journal of Data and Network Science, 6(1), 107-114. doi: https://doi.org/10.5267/j.ijdns.2021.9.017
  78. Mason, A. N., Narcum, J., & Mason, K. (2021). Social media marketing gains importance after Covid-19. Cogent Business & Management, 8(1), 1870797. doi: https://doi.org/10.1080/23311975.2020.1870797
  79. Masuda, H., Han, S. H., & Lee, J. (2022). Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. Technological Forecasting and Social Change, 174, 121246. doi: https://doi.org/10.1016/j.techfore.2021.121246
  80. Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention. Online Information Review, 40(7), 1090-1110. doi: https://doi.org/10.1108/OIR-11-2015-0373
  81. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising, 30(1), 13-46. doi: 10.2501/IJA-30-1-013-046
  82. Musa, H., Ab Rahim, N., Azmi, F. R., Shibghatullah, A. S., & Othman, N. A. (2016). Social media marketing and online small and medium enterprises performance: Perspective of Malaysian small and medium enterprises. International Review of Management and Marketing, 6(S7), 1-8.
  83. Nafiuddin, N., & Hamdan, H. (2020). Utilization of Digital Marketing to Improve Sales Volume of MSME's Products. Journal of Digital Marketing and Halal Industry, 2(1), 29-42. doi: 10.21580/jdmhi.2020.2.1.5282
  84. Nasidi, Q. Y., Ahmad, M. F., Dahiru, J. M., & Garba, M. (2021). Mediating Role of Social Media on Online Shopping Behavior: Smart-PLS Approach. The Journal of Management Theory and Practice (JMTP), 2(4), 49-55. doi: http://dx.doi.org/10.37231/jmtp.2021.2.4.154
  85. Ng, S. C., Sweeney, J. C., & Plewa, C. (2020). Customer engagement: A systematic review and future research priorities. Australasian Marketing Journal (AMJ), 28(4), 235-252. doi: https://doi.org/10.1016/j.ausmj.2020.05.004
  86. Nguyen, L., Nguyen, T. H., & Tan, T. K. P. (2021). An Empirical Study of Customers' Satisfaction and Repurchase Intention on Online Shopping in Vietnam. The Journal of Asian Finance, Economics, and Business, 8(1), 971-983. doi: https://doi.org/10.13106/jafeb.2021.vol8.no1.971
  87. Nugraha, M. R., Sumarwan, U., & Yulianti, L. N. (2018). Social Shopping Relationship Management on Social E-Commerce in Indonesia (Case Study: Online Food Consumers). ASEAN Marketing Journal, 10(1), 52-65. doi: 10.21002/amj.v10i1.10629
  88. Nunnally, J. C. (1994). Psychometric Theory 3E: Tata McGraw-Hill Education.
  89. Nurcholis, L., & Miftaqulkismay, S. (2021). The Concept of Flow as Mediating Variables on The Relationships between Perceived Usefulness with Repurchase Intention. Jurnal Aplikasi Manajemen, 19(1), 187-197. doi: http://dx.doi.org/10.21776/ub.jam.2021.019.01.17
  90. Nurhayati-Wolf, H. (2021). Social media in Indonesia - statistic & facts. Retrieved 23-01-2022, from https://www.statista.com/topics/8306/social-media-in-indonesia/#dossierKeyfigures
  91. Patma, T. S., Wardana, L. W., Wibowo, A., Narmaditya, B. S., & Akbarina, F. (2021). The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic. Cogent Business & Management, 8(1), 1953679. doi: https://doi.org/10.1080/23311975.2021.1953679
  92. Phan, M., Thomas, R., & Heine, K. (2011). Social Media and Luxury Brand Management: The Case of Burberry. Journal of Global Fashion Marketing, 2, 213-222. doi: 10.1080/20932685.2011.10593099
  93. Phuong, N. N. D., & Dai Trang, T. T. (2018). Repurchase intention: The effect of service quality, system quality, information quality, and customer satisfaction as mediating role: a PLS approach of m-commerce ride hailing service in Vietnam. Marketing and Branding Research, 5(2), 78-91. doi: https://doi.org/10.19237/MBR.2018.02.01
  94. Prahiawan, W., Juliana, J., & Purba, J. T. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop. International Journal of Data and Network Science, 5(2021), 593–600.
  95. Prasetyo, C. A., Aziiz, R. A., Maruf, F. I., Alvia, I. K., & Tarmidi, D. (2021). The Influence of Online Customer Review and Price on Purchase Decision Through Shopee in Covid-19 Period (Survey of Shopee Customers in Bandung in 2020). Psychology and Education Journal, 58(3), 544-552. doi: https://doi.org/10.17762/pae.v58i3.2769
  96. Pujiatuti, H., Afendi, A., Junusi, R. El, & Mahardianto, A. (2022). Consumers and Halal Cosmetic Products : Halal Label , Life Style and Word of Mouth Communication. Journal of Digital Marketing and Halal Industry, 4(1), 67–76. https://doi.org/http://dx.doi.org/10.21580/jdmhi.2022.4.1.10982
  97. Putra, B. K. (2021). Marketing Characteristics Through Social Media That Are Able To Produce Brand Equity And Consumer Response Through Consumer Interest. SISFORMA, 8(1), 30-36.
  98. Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH.
  99. Scaliza, J. A. A., Jugend, D., Chiappetta Jabbour, C. J., Latan, H., Armellini, F., Twigg, D., & Andrade, D. F. (2022). Relationships among organizational culture, open innovation, innovative ecosystems, and performance of firms: Evidence from an emerging economy context. Journal of Business Research, 140, 264-279. doi: https://doi.org/10.1016/j.jbusres.2021.10.065
  100. Schulze, C., Schöler, L., & Skiera, B. (2015). Customizing social media marketing: MIT.
  101. Sohaib, M., Safeer, A. A., & Majeed, A. (2022). Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context. Front Psychol, 13, 941058. doi: https://doi.org/10.3389/fpsyg.2022.941058
  102. statista.com. (2021). Market share of leading social meida platforms in Indonesia as of Juy 2021. Retrieved 23-01-2022, from https://www.statista.com/statistics/1256213/indonesia-social-media-market-share/
  103. Subawa, N. S., Widhiasthini, N. W., & Suastika, N. P. M. W. S. (2020). The effect of experiential marketing, social media marketing, and brand trust on repurchase intention in Ovo applications. International research journal of management, IT and social sciences, 7(3), 11-21. doi: https://doi.org/10.21744/irjmis.v7n3.881
  104. Suryani, T., Fauzi, A. A., & Nurhadi, M. (2021). Enhancing brand image in the digital era: Evidence from small and medium-sized enterprises (SMEs) in Indonesia. Gadjah Mada International Journal of Business, 23(3), 314-340.
  105. Svotwa, T. D., Roberts-Lombard, M., & Jaiyeoba, O. (2020). Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective. Cogent Business & Management, 7(1), 1793523. doi: https://doi.org/10.1080/23311975.2020.1793523
  106. Tandon, U., Mittal, A., & Manohar, S. (2021). Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention. Electronic Markets, 31(4), 945-964. doi: https://doi.org/10.1007/s12525-020-00436-1
  107. Trihudiyatmanto, M., Prananditya, A., & Iqbal, M. A. (2022). Brand Image Islamic : Halal Food Product Quality in Relationship To Repurchase Intention. Journal of Digital Marketing and Halal Industry, 4(1), 1–15. https://doi.org/DOI: http://dx.doi.org/10.21580/jdmhi.2022.4.1.8291
  108. Tuten, T. L. (2020). Social media marketing: Sage.
  109. Violinda, Q., Alfadila, A., Gultom, H. C., & Wattegama, E. J. (2022). Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express. Journal of Digital Marketing and Halal Industry, 4(1), 56–66. https://doi.org/http://dx.doi.org/10.21580/jdmhi.2022.4.1.10889
  110. Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory and Practice, 20(2), 122-146. doi: 10.2753/MTP1069-6679200201
  111. Vo Minh, S., Nguyen Huong, G., & Dang Nguyen Ha, G. (2022). The role of social brand engagement on brand equity and purchase intention for fashion brands. Cogent Business & Management, 9(1), 2143308. doi: https://doi.org/10.1080/23311975.2022.2143308
  112. Wibowo, A., Chen, S.-C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2021). Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience. Sustainability, 13(1), 189-205. doi: https://dx.doi.org/10.3390/su13010189
  113. Wu, L.-Y., Chen, K.-Y., Chen, P.-Y., & Cheng, S.-L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67, 2768–2776. doi: https://doi.org/10.1016/j.jbusres.2012.09.007
  114. Yu, Z., Klongthong, W., Thavorn, J., & Ngamkroeckjoti, C. (2021). Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China. Cogent Business & Management, 8(1), 1880679. doi: https://doi.org/10.1080/23311975.2021.1880679
  115. Zhang, Y., Fang, Y., Wei, K.-K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce—A relationship quality perspective. Information & Management, 48(6), 192-200. doi: https://doi.org/10.1016/j.im.2011.05.003

Open Access Copyright (c) 2022 Journal of Digital Marketing and Halal Industry
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
apps