Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour

Authors

  • Nurwulan Purnasari Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Septin Puji Astuti Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia
  • Ilzamha Hadijah Rusdan Universitas Islam Negeri Raden Mas Said Surakarta, Indonesia

DOI:

https://doi.org/10.21580/jdmhi.2023.5.2.14684

Keywords:

awareness, halal knowledge, halal product, Gen Z, purchasing behaviour,

Abstract

Consuming or utilizing products derived from the pig is forbidden for Muslims. This study describes Islamic university students' understanding of pig derivative products of food and non-food products. This research was conducted by using a questionnaire to collect data. The indicators used in this data are information about various types of products, forms in pig terms, and indicators of product purchasing decisions. The sample used in this study amounted to 350 respondents. Overall, Islamic University students stated that the status of pig derivative products, both food and non-food, is haram. This study shows a relationship between organizations students follow and their knowledge of pig derivative products. However, this is unfollowed by their behavior when buying non-food products. They do not consider the halal status of non-food products except cosmetics products. This result can be valuable information in further halal awareness studies. Gen Z has to increase their knowledge about pig products and their derivatives daily. This result implies that halal knowledge will lead consumers to be more selective in choosing products and suggest institutions or governments socialize halal awareness and education through halal courses or halal training.

Downloads

Download data is not yet available.

References

Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068

Abdul Latiff, Z. A. Bin, Rezai, G., Mohamed, Z., & Amizi Ayob, M. (2016). Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia. Journal of Food Products Marketing, 22(2), 137–146. https://doi.org/10.1080/10454446.2013.856053

Adriani, L., & Ma’ruf. (2020). Pengaruh Islamic Religiosity dan Halal Knowledge terhadap Purchase Intention Kosmetik Halal Dimediasi oleh Attitude terhadap Produk Halal di Indonesia. AL-MUZARA’AH, 8(1), 57–72. https://doi.org/10.29244/JAM.8.1.57-72

Ahmad, A. N., Rahman, A. A., & Rahman, S. A. (2015). Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products. International Journal of Social Science and Humanity, 5(1), 10–14. https://doi.org/10.7763/ijssh.2015.v5.413

Ansari, N. U., & Mohammed, H. (2015). Factors affecting the intent to purchase halal personal care products: empirical evidence from Pakistan. International Journal of Islamic Marketing and Branding, 1(2), 199. https://doi.org/10.1504/ijimb.2015.071784

Aslan, D. I. (2016). Measuring Halal awareness at Bingol City. Journal of Social Sciences (COES&RJ-JSS), 5(3), 340–355. https://doi.org/10.25255/jss.2016.5.3.340.355

Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/mrr-01-2014-0022

Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997

Eliasi, J. R., & Dwyer, J. T. (2002). Kosher and Halal: Religious observances affecting dietary intakes. Journal of the American Dietetic Association, 102(7), 911–913. https://doi.org/10.1016/S0002-8223(02)90203-8

GIFR. (2015). The Global Halal Industry: An overview. Global Institute of Forensic Research, 140–158. Retrieved from http://www.gifr.net/gifr2013/ch_13.pdf (Retrieved on February 6, 2016)

Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667–674. Retrieved from https://www.academia.edu/25895600/Non-Muslims_awareness_of_Halal_principles_and_related_food_products_in_Malaysia

Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy. Retrieved from http://lib.ui.ac.id/detail.jsp?id=85047

Krishnan, S., Omar, C. M. C., Zahran, I., Syazwan, N., & Alyaa, S. (2017). The Awareness of Gen Z’s toward Halal Food Industry. Management, 7(1), 44–47. https://doi.org/10.5923/j.mm.20170701.06

Larson, J. B., Castellanos, P., & Jensen, L. (2019, March 1). Gender, household food security, and dietary diversity in western Honduras. Global Food Security, Vol. 20, pp. 170–179. https://doi.org/10.1016/j.gfs.2019.01.005

Meindertsma, C. (2008). Meindertsm PIG 05049 C.

Rohman, A., & Che Man, Y. B. (2012). Analysis of Pig Derivatives for Halal Authentication Studies. Food Reviews International, 28(1), 97–112. https://doi.org/10.1080/87559129.2011.595862

S Soesilowati, E. (2018). Business opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal food Consumption. Journal of Indonesian Social Sciences and Humanities, 3(1). https://doi.org/10.14203/jissh.v3i1.50

Salehudin, I., & Luthfi, B. A. (2013). Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories. ASEAN Marketing Journal, 3(1). https://doi.org/10.21002/amj.v3i1.2013

Scott, A. J., Hosmer, D. W., Lemeshow, S., Statistical, N., Ncss, S., The, S., … Bentler, P. M. (2013). 3Rd-Ed-Alan_Agresti_Categorical_Data_Analysis.Pdf. In International encyclopedia of statistical science (Vol. 47). https://doi.org/10.1002/sim.3564

Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20. https://doi.org/10.1108/10569211111111676

Slyke, C., Bélanger, F., Johnson, R., & Hightower, R. (2010). Gender-Based Differences in Consumer E-Commerce Adoption. Communications of the Association for Information Systems, 26(1), 2. https://doi.org/10.17705/1CAIS.02602

Weiser, E. B. (2004). Gender Differences in Internet Use Patterns and Internet Application Preferences: A Two-Sample Comparison. Http://Www.Liebertpub.Com/Cpb, 3(2), 167–178. https://doi.org/10.1089/109493100316012

Yusoff, F. A. M., Yusof, R. N. R., & Hussin, S. R. (2015). Halal food supply chain knowledge and purchase intention. International Journal of Economics and Management, 9(Special Issue), 155–172.

Zakaria, Z. (2008). Tapping Into the World Halal Market: Some Discussions on Malaysian Laws and Standards. Jurnal Syariah, 16, 603–616.

Downloads

Published

2023-12-30

Issue

Vol. 5 No. 2 (2023)

Section

Articles

License

The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Authors are allowed to use their articles for any legal purposes deemed necessary without written permission from the journal with an acknowledgment of initial publication to this journal.

The work under license Creative Commons Attribution-ShareAlike 4.0 International License.