Accredited on SINTA 2
based on Decree No. 177/E/KPT/2024
dated October 15th, valid until 2027
Vol. 5 No. 2 (2023)
Author geographical coverage: Australia, Brunei Darussalam, Indonesia, Malaysia, Thailand, Turkey

Published:
2023-12-30
Front Matter
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Front Matter
Abstract View: 137 PDF Download: 134
Articles
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How Do Halal Component and Marketing Drive Muslim Consumers?
Abstract View: 909 PDF Download: 437 -
Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis
Abstract View: 502 PDF Download: 377 -
The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application
Abstract View: 1254 PDF Download: 841 -
Convenient or Marketing matters? Unveiling the Determinants of Purchasing Decisions in Tokopedia E-Commerce
Abstract View: 539 PDF Download: 337 -
An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View
Abstract View: 437 PDF Download: 294 -
Opinion Leaders and Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott
Abstract View: 3313 PDF Download: 3819 -
Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour
Abstract View: 586 PDF Download: 485
Back Matter
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Back Matter
Abstract View: 144 PDF Download: 96