Accredited on SINTA 2
based on Decree No. 177/E/KPT/2024
dated October 15th, valid until 2027
Vol. 5 No. 2 (2023)
Author geographical coverage: Australia, Brunei Darussalam, Indonesia, Malaysia, Thailand, Turkey

Published:
2023-12-30
Front Matter
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Front Matter
Abstract View: 135 PDF Download: 128
Articles
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How Do Halal Component and Marketing Drive Muslim Consumers?
Abstract View: 892 PDF Download: 426 -
Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis
Abstract View: 487 PDF Download: 365 -
The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application
Abstract View: 1210 PDF Download: 802 -
Convenient or Marketing matters? Unveiling the Determinants of Purchasing Decisions in Tokopedia E-Commerce
Abstract View: 522 PDF Download: 325 -
An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View
Abstract View: 426 PDF Download: 287 -
Opinion Leaders and Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott
Abstract View: 3234 PDF Download: 3710 -
Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour
Abstract View: 566 PDF Download: 468
Back Matter
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Back Matter
Abstract View: 141 PDF Download: 92