Accredited on SINTA 2
based on Decree No. 177/E/KPT/2024
dated October 15th, valid until 2027
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Vol. 5 No. 2 (2023)
Author geographical coverage: Australia, Brunei Darussalam, Indonesia, Malaysia, Thailand, Turkey

Published:
2023-12-30
Front Matter
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Front Matter
Abstract View: 151 PDF Download: 162
Articles
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How Do Halal Component and Marketing Drive Muslim Consumers?
Abstract View: 950 PDF Download: 508 -
Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis
Abstract View: 607 PDF Download: 470 -
The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application
Abstract View: 1348 PDF Download: 960 -
Convenient or Marketing matters? Unveiling the Determinants of Purchasing Decisions in Tokopedia E-Commerce
Abstract View: 596 PDF Download: 418 -
An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View
Abstract View: 474 PDF Download: 366 -
Opinion Leaders and Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott
Abstract View: 3533 PDF Download: 4115 -
Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour
Abstract View: 668 PDF Download: 595
Back Matter
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Back Matter
Abstract View: 163 PDF Download: 122