Humanization of Logo as a Representation of Social Values in Halodoc

Tommi Tommi  -  Art and Design Faculty, Universitas Trisakti, Jakarta, Indonesia
Acep Iwan Saidi    -  Art and Design Faculty, Institut Teknologi Bandung, Bandung, Indonesia
Thirathep Chonmaitree  -  Department of Decorative Arts, Silpakom University, Bangkok, Thailand
Mohamed Razeef Abdul Razak  -  Faculty of Art and Design, Universiti Teknologi MARA, Selangor, Malaysia
Wegig Murwonugroho*    -  Art and Design Faculty, Universitas Trisakti, Jakarta, Indonesia

(*) Corresponding Author
In utilizing the Halodoc application, there is a communication gap between direct speech communication and communication through the application. This research attempts to examine this problem and propose an alternative solution in the form of emoji humanization through the qualitative method and Roland Barthes' semiotic approach. The result of the research shows that Heidy's emoji structure is indeed synonymous with the Halodoc logo. Meanwhile, according to the connotative analysis, the emoji visualization characters are identical to today's human characters. This character is characterized by expressions and facial expressions that look cheerful and friendly. This study concludes that there are several indicators of success in composing humanist emojis and still referencing the main logo identity. In the principle of emoji design, structurally it must be dominated by a shape similar to the original logo. The addition of mimics, expressions, limb movements, and body movements itself must represent the true expressions of humans who provide health-ordering services. Thus, emojis are more attractive, interactive, and communicative. This intimacy between users and humanist emojis may strengthen customer trust in the services.

Keywords: humanization; emoji; Halodoc; mobile health services

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Sociology Laboratory - Department of Sociology
Faculty of Social and Political Sciences
Universitas Islam Negeri Walisongo Semarang
Central Java, Indonesia

 

 
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