Humanization of Logo as a Representation of Social Values in Halodoc

Authors

  • Tommi Tommi Art and Design Faculty, Universitas Trisakti, Jakarta
  • Acep Iwan Saidi Art and Design Faculty, Institut Teknologi Bandung, Bandung https://orcid.org/0000-0003-3413-7139
  • Thirathep Chonmaitree Department of Decorative Arts, Silpakom University, Bangkok
  • Mohamed Razeef Abdul Razak Faculty of Art and Design, Universiti Teknologi MARA, Selangor
  • Wegig Murwonugroho Art and Design Faculty, Universitas Trisakti, Jakarta https://orcid.org/0000-0002-3231-1300

DOI:

https://doi.org/10.21580/jsw.2022.6.1.9520

Keywords:

humanization, emoji, Halodoc, mobile health services

Abstract

In utilizing the Halodoc application, there is a communication gap between direct speech communication and communication through the application. This research attempts to examine this problem and propose an alternative solution in the form of emoji humanization through the qualitative method and Roland Barthes' semiotic approach. The result of the research shows that Heidy's emoji structure is indeed synonymous with the Halodoc logo. Meanwhile, according to the connotative analysis, the emoji visualization characters are identical to today's human characters. This character is characterized by expressions and facial expressions that look cheerful and friendly. This study concludes that there are several indicators of success in composing humanist emojis and still referencing the main logo identity. In the principle of emoji design, structurally it must be dominated by a shape similar to the original logo. The addition of mimics, expressions, limb movements, and body movements itself must represent the true expressions of humans who provide health-ordering services. Thus, emojis are more attractive, interactive, and communicative. This intimacy between users and humanist emojis may strengthen customer trust in the services.

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Author Biographies

Mohamed Razeef Abdul Razak, Faculty of Art and Design, Universiti Teknologi MARA, Selangor

Wegig Murwonugroho, Art and Design Faculty, Universitas Trisakti, Jakarta

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Published

2022-04-30

Issue

Vol. 6 No. 1 (2022)

Section

Articles

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