Digital Marketing Training Assistance for Batik Business Actors in Klampar Village Community

Rika Miftahun Ni'mah*  -  Fakultas Tarbiyah dan Keguruan, Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia
Intan Lisa Rakhmawati  -  Fakultas Tarbiyah dan Keguruan, Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia
Mutiarizki Hapsari  -  Fakultas Tarbiyah dan Keguruan, Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia
Bagus Aji Nusantara  -  Fakultas Syariah dan Hukum, Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia
Dimas Surya Purnomo Syaiful  -  Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya, Indonesia

(*) Corresponding Author
DOI: 10.21580/dms.2023.232.17724

This community service activity aims to educate and train the batik artisan community in Klampar village about digital marketing. This will help them to reach a broader market and compete effectively with products that have entered the digital marketing sphere. This community service method uses the Asset Based Community Development (ABCD) approach, based on assets, strengths, and potentials in Klampar village. Highlighting Pamekasan's batik assets will contribute to global recognition, preserving the cultural heritage of Klampar residents. After the training, the activity was evaluated with an interactive discussion regarding the batik sales stats. This community service activity has enhanced their understanding of digital marketing for promoting products in the digital era. This includes increased sales of products marketed through digital channels and a heightened awareness of the importance of global distribution in selling a product globally by using the features in the Shopee and WhatsApp Business applications as a medium for digitalising batik marketing.

Keywords: Batik business owners; digital marketing; training

  1. Adcharina, P., Riani, A. L., Harisudin, M., & Rum HP, S. (2020). The Development of Market Oriented Batik Products Based on Customer Buying Intention (Industrial Center of Batik Sagen Indonesia). IJM: International Journal of Management, 11(3), 373–389.
  2. Ahdiat, A. (2022). Konsumsi Internet Masyarakat Global Berkurang pada 2022 [Demografi]. Retrieved from Katadata website: https://databoks.katadata.co.id/datapublish/2022/11/21/konsumsi-internet-masyarakat-global-berkurang-pada-2022
  3. Alsaif, T. M., Savage, B. M., & Reed, D. M. (2018). Picking Low Hanging Fruit? Synergies Between Strategic Quality Management and Corporate Social Responsibility. Business Process Management Journal, 24(6), 1393–1411. https://doi.org/10.1108/BPMJ-01-2018-0014
  4. Alves, H., Fernandes, C., & Raposo, M. (2016). Social Media Marketing: A Literature Review and Implications. Psychology & Marketing, 33(12), 1029–1038. https://doi.org/10.1002/mar.20936
  5. Aziz, A. (2022, March 14). Pamekasan Buka Sentra Batik Klampar Untuk Tingkatkan Ekonomi Perajin [Berita]. Retrieved August 8, 2023, from Https://jatim.antaranews.com/ website: https://jatim.antaranews.com/berita/584905/pamekasan-buka-sentra-batik-klampar-untuk-tingkatkan-ekonomi-perajin
  6. Budiarti, N. F., Riandhita, A., & Tally, N. A. S. (2022). Preferensi Gen Z Terhadap Kemajuan Teknologi Pada Aplikasi TikTok dan YouTube. Prosiding SNIIS: Seminar Nasional Ilmu Ilmu Sosial, 1, 501–508. Surabaya: Universitas Negeri Surabaya.
  7. Bungin, H. M. B. (2018). Penelitian Kuantitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Jakarta: Kencana.
  8. Hendriyani, C., Dwianti, S. P., Herawaty, T., & Ruslan, B. (2020). Analisis Penggunaan WhatsApp Business Untuk Meningkatkan Perjualan dan Kedekatan Dengan Pelanggan di PT Saung Angklung Udjo. AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 5(2), 193–200. https://doi.org/10.24198/adbispreneur.v5i2.29171
  9. Iskandar, & Kustiyah, E. (2017). Batik Sebagai Identitas Kultural Bangsa Indonesia Di Era Globalisasi. Gema, 30(52), 2456–2472.
  10. Jayani, D. H. (2023, January 29). Nilai Transaksi E-Commerce Mencapai Rp 266,3 Triliun pada 2020. Teknologi & Telekomunikasi. Retrieved from https://databoks.katadata.co.id/datapublish/2021/01/29/nilai-transaksi-e-commerce-mencapai-rp-2663-triliun-pada-2020
  11. Kamelia, L., Sururie, R. W., Aziz, R., & Martina, A. (2023). Empowerment of Ecotourism Village: Integration of Community Empowerment and Asset-Based Community Development (ABCD) Method. Dimas: Jurnal Pemikiran Agama Untuk Pemberdayaan, 23(1), 99–118. https://doi.org/10.21580/dms.2023.231.14463
  12. Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for Hospitality and Tourism: Global Edition. New Jersey: Pearson.
  13. Kristanto, T. B. A., & Putri, A. A. (2021). Pengembangan Masyarakat berbasis Aset sebagai Upaya Pemberdayaan Masyarakat melalui Sektor Wisata Kebugaran di Indonesia. Journal of Social Development Studies, 2(2), 43–54. https://doi.org/10.22146/jsds.2272
  14. Magvira, N. L., Hakim, A., Pramesti, D. D., & Ova, R. S. (2023). Pemberdayaan UMKM Batik Labako di Desa Sumberpakem Kecamatan Sumberjambe Kabupaten Jember melalui Pemasaran Produk Berbasis e-commerce. Warta Pengabdian, 17(1), 80–93. https://doi.org/10.19184/wrtp.v17i1.38386
  15. Muljono, R. K. (2018). Digital Marketing Concept. Jakarta: PT. Gramedia Pustaka Utama.
  16. Paranoan, N., Askikarno, C., & Sau, M. (2021). Mengungkap Strategi Penerapan Digital Marketing Dalam Meningkatkan Pendapatan UMKM Produk Kuliner Di Makassar. APAJI: Accounting Profession Journal, 4(1), 61–77.
  17. Pasaribu, L. N. (2022). Analisis Strategi Manajemen Pemasaran pada Aplikasi Shopee. Jurnal Pendidikan Dan Konseling, 4(6), 8203–8213.
  18. Permatasari, D., Yogapratama, F., Kurniafitra, I. I., & Islamiah, W. (2022). Pelatihan Digital Marketing Sebagai Upaya Pengembangan Strategi Pemasaran Produk UMKM Batik Di Kelurahan Gedog Kota Blitar. Jurnal Pengabdian Masyarakat: Transformasi Dan Inovasi, 2(1), 60–72. https://doi.org/10.26740/jpm.v2n1.p60-72
  19. Riyanti, C. (2021). Asset Based Community Development Dalam Program Corporate Social Responsibility (CSR). Jurnal Kolaborasi Resolusi Konflik, 3(1), 115–126.
  20. Rosyada, M., & Tamamudin. (2020). Pengembangan Ekonomi Kreatif Batik Tulis Kota Pekalongan Sebagai Upaya Pelestarian Budaya Dan Peningkatan Pendapatan Masyarakat. Darmabakti: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 1(2), 41–50. https://doi.org/10.31102/darmabakti.2020.1.2.41-50
  21. Shannon, M. (2018). No, You’re Probably Not ‘Addicted’ to Your Smartphone – But You Might Use It Too Much. Retrieved August 8, 2023, from Theconversation.com website: https://theconversation.com/no-youre-probably-not-addicted-to-your-smartphone-but-you-might-use-it-too-much-89853
  22. Srisusilawati, P., Hilal, F., Azzahra, N. A., & Nurlaeli, S. L. (2023). Perbandingan Strategi Pemasaran Online dan Offline di Era Pandemi Covid-19. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(3), 1080–1083. https://doi.org/10.47467/alkharaj.v5i3.1480
  23. Windiani, E. C., & Effendi, M. (2021). Upaya Meningkatkan Kreatifitas Dan Produktivitas Bagi Remaja Putri Melalui Pelatihan Pembuatan Hiasan Dinding Dengan Seni Macrame Di RT.02 Desa Puhpelem Kec. Puhpelem Kab. Wonogiri. Prodimas, 1, 294–313. Ponorogo: Institut Agama Islam Negeri Ponorogo.

Open Access Copyright (c) 2023 Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan
Institute for Research and Community Services (LP2M)
UIN Walisongo, Semarang, Indonesia
Jl. Walisongo No 3-5 Semarang 50185
Central Java, Indonesia
Website: https://lp2m.walisongo.ac.id/
Email: dimas@walisongo.ac.id

ISSN: 1411-9188 (Print)
ISSN: 2502-9428 (Online)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

Get a feed by atom here, RRS2 here and OAI Links here

apps