Dinamika Penerimaan Terhadap Tradisi Lokal di Era Globalisasi: Antara Pelestarian dan Modernisasi
DOI:
https://doi.org/10.21580/jawda.v3i1.2022.29123Abstract
Globalisasi membawa dampak kompleks terhadap keberlanjutan tradisi lokal. Di satu sisi, arus global mendorong homogenisasi budaya yang berpotensi mengikis identitas lokal; di sisi lain, ia membuka peluang bagi revitalisasi dan inovasi tradisi melalui adaptasi modern. Penelitian ini bertujuan menganalisis dinamika penerimaan terhadap tradisi lokal di era globalisasi dengan menyoroti interaksi antara pelestarian nilai budaya dan tuntutan modernitas. Menggunakan pendekatan kualitatif melalui telaah literatur dan analisis teoritik, penelitian ini mengkaji konsep globalisasi budaya, glokalisasi, serta teori penerimaan budaya (Berry, 2005).
Hasil kajian menunjukkan bahwa penerimaan terhadap tradisi lokal bersifat dinamis dan kontekstual, tercermin dalam tiga pola utama: (1) kelangsungan budaya melalui adaptasi kreatif, (2) negosiasi budaya yang menyeleksi unsur modern sesuai nilai lokal, dan (3) resistensi terhadap modernisasi demi menjaga kemurnian tradisi. Pendidikan, media digital, dan kebijakan budaya terbukti berperan signifikan dalam memperkuat kesadaran identitas dan literasi budaya. Fenomena glokalisasi memungkinkan masyarakat mengintegrasikan nilai global tanpa kehilangan jati diri lokal, sementara modernisasi dipandang bukan ancaman, melainkan sarana pelestarian yang kreatif—misalnya melalui digitalisasi batik, festival budaya daring, dan reinterpretasi seni tradisi.
Penelitian ini menyimpulkan bahwa pelestarian tradisi lokal di era globalisasi menuntut adaptasi selektif, kolaborasi antargenerasi, serta kebijakan inklusif yang mendukung inovasi berbasis nilai budaya. Dengan pendekatan tersebut, tradisi lokal tidak hanya bertahan sebagai warisan masa lalu, tetapi hidup sebagai sistem nilai dinamis yang relevan dengan kehidupan modern.
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