Digital Promotional Content Training to Increase Tourist Attraction

Authors

  • Fajar Adhi Kurniawan Fakultas Dakwah dan Pengembangan Masyarakat, Institut Pesantren Mathali'ul Falah, Pati, Indonesia https://orcid.org/0000-0003-0108-4819
  • Muh. Luthfi Hakim Fakultas Syari'ah dan Ekonomi Islam, Institut Pesantren Mathali'ul Falah, Pati, Indonesia https://orcid.org/0000-0002-1173-8858
  • M Sofyan Alnashr Fakultas Tarbiyah, Institut Pesantren Mathali'ul Falah, Pati, Indonesia

DOI:

https://doi.org/10.21580/dms.2022.222.13603

Keywords:

Training, digital promotional content, tourist attraction

Abstract

Digital content is a promotional medium that is growing and in demand at present, including promoting tourist destinations. Ease of access and a broader reach is why a digital promotion was chosen. However, there are still many tourist attraction managers who do not have enough literacy and ability to create digital promotional content. This community service uses the PLA (Participatory Learning and Action) method. The implementation of this activity involves several stages: assessment, planning, lobbying, organizing stakeholders, and the implementation and evaluation of CIPP. After completing the training program with this method, participants and managers of tourists have gained literacy about the importance of digital promotion. They have good skills in digital promotion, know how to promote tourist attractions through digital media, and can create interesting digital promotional content so that it can be an attraction for tourists.

Downloads

Download data is not yet available.

References

Andhika, A. (2019). 'Penggunaan Video Promosi Wisata Melalui Youtube Untuk Meningkatkan Daya Tarik Wisatawan Ke Provinsi Kalimantan Selatan'. MUTAKALLIMIN: Jurnal IImu Komunikasi, 2(2), 26-30. http://dx.doi.org/10.31602/jm.v2i2.3515.

APJII. (2022). Profil Internet Indonesia 2022.

BPS. (2021). Statistik Telekomunikasi Indonesia 2021. Bapan Pusat Statistik.

Rosmilawati, Ila, Dadan Darmawan, & Suheti, (2020). 'Participatory Learning And Action (PLA) Pada Kelompok Keluarga Harapan Di Kota Serang'. Prosiding Seminar Nasional Pendidikan FKIP UNTIRTA, 3(1), 159-167.

Febriana, Y. E., & Pangestuti, E. (2018). 'Analisis dampak pengembangan kepariwisataan dalam menunjang keberlanjutan ekonomi dan social budaya local masyarakat (Studi pada Desa Wisata Gubugklakah, Kecamatan Poncokusumo, Kabupaten Malang)'. Jurnal Administrasi Bisnis. 61(4), 143-150.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran Jilid 1 (Penerbit E). Penerbit Erlangga.

Mansir, F., & Purnomo, H. (2021). 'Pemberdayaan Masyarakat Melalui Digital Marketing dan Media Sosial Sebagai Media Promosi Era Pandemi Covid -19 di UMKM Panggungharjo Sewon Bantul'. Abdimas Singkeru, 1(1), 39-50.

Mariyono, J. (2017). 'Determinants of demand for foreign tourism in Indonesia'. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi Dan Pembangunan, 18(1), 82-92, https://doi.org/10.23917/jep.v18i1.2042.

Daniel A. Morgana, et.al. (2019). 'Strategi video kreatif melalui media sosial sebagai penguat promosi desa wisata rotan trangsan'. JURNAL CAPTURE, 10(2).

Mulyana, D., & Rahdian, D. A. A. (2020). 'Promosi Digital Marketing di Hotel California Bandung'. Jurnal Pariwisata Vokasi (JPV), 1(1) 72–90.

Pradiatiningtyas, D. (2016). 'Peran Instagram Dalam Menarik Minat Wisatawan Berkunjung Ke Objek Wisata Yogyakarta'. Jurnal Khasanah Ilmu, 7(2) https://doi.org/10.31294/khi.v7i2.705.

Pribadi, B. (2003). Teori Produksi Film dan Video. Materi Pelatihan Penulisan Naskah TV/Video Instruksional.

Putri, F. K. A., Amalia, I. K., & Hakim, M. L. (2022). 'Gerakan Remaja Hebat untuk Penanganan Anak Tidak Sekolah'. Kifah: Jurnal Pengabdian Masyarakat, 1(1), 71–82. https://doi.org/10.35878/kifah.v1i1.413

Ri’aeni, I. (2015). Penggunaan New Media dalam Promosi Pariwisata.

Rohma, S., Sya’roni, M., Mufrihah, S., & Arafat, A. T. (2020). 'Media Sosial Sebagai Sarana Pemasaran Konten Edukasi Islami Untuk Masyarakat Semarang'. Dimas: Jurnal Pemikiran Agama Untuk Pemberdayaan, 20(2), 117. https://doi.org/10.21580/dms.2020.202.6712

Supranto., L., & Nandan. (2011). Perilaku Konsumen dan Strategi Pemasaran. Mitra Wacana Media.

Tatang, R. (2019). 'Aktivasi promosi pariwisata di media sosial studi kasus kabupaten belitung'. Jurnal Sains Terapan Pariwisata, 4(2).

Utami, R. Z. M., Sugihantoro, D., Moses, F. P., Wicaksono, H. D., Rizka, M. N., Antoni, T., Kusumawardhani, M. A., Khoiroti, S. U., Nugroho, T. S., Nuraini, Y., & Winarno, B. (2022). 'Promosi Pariwisata dan Produk UMKM KecamatanTawangmangu Berbasis Video Digital'. Jurnal Abdimas Prakasa Dakara, 2(2), 59–65. https://doi.org/10.37640/japd.v2i2.1172

Widodo, F. (2018). Evaluasi partisipasi masyarakat pada pembangunan infrastruktur dalam konteks pemberdayaan masyarakat. Jurnal Pendidikan Dan Pemberdayaan Masyarakat, 5(2), 108-121 http://dx.doi.org/10.21831/jppm.v5i2.15932

Downloads

Published

2022-10-31

Issue

Vol. 22 No. 2 (2022)

Section

Articles

License

Copyright

The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Therefore, the author must submit a statement of the Copyright Transfer Agreement.*) 

Licensing

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.

_______

*) Authors whose articles are accepted for publication will receive confirmation via email and send a Copyright Transfer Agreement.