Improving MSMEs Performance Through Digitalization of Business Products in Micro Business Groups in Motoboi Kecil Village, Kotamobagu City, North Sulawesi
DOI:
https://doi.org/10.21580/dms.v24i1.24034Keywords:
Digitalization, Internet, Product, Micro-Businesses, ProfitAbstract
MSMEs play an important role in national economic resilience because they can become independent businesses that can increase people's income and welfare. On the other hand, fierce competition in today's digital era has encouraged the community and MSMEs business actors. Advances in internet technology and digitalization have become solutions for business development and efforts to expand the market. This community service aims to: 1) introduce good MSME business planning and management, and 2) improve MSME business management skills through digital technology. PKM activities were carried out in Motoboi Kecil village, Kotamobagu City. The results of the activity showed that the participants' ability to plan and implement the business increased, as well as participants were able to understand and use digital technology, as a means of promoting their products on social media, increasing sales and business profits of MSMEs.Downloads
References
Basuki, R. 2007. Analisis hubungan motivasi, pengetahuan kewirausahaan, dan kemandirian usaha terhadap kinerja pengusaha. Jurnal Usahawan. 2(10), 1–8.
Cevie. P.A.N., A.A. Rambe, R.A. Dwietama, M.J. Akmal, E. Firdaus., A. Fakhruddin., Aldi. 2024. School Literacy Movement in Improving Students' Critical Thinking Skills in PAI Subjects at Junior High School. DIMAS: Jurnal Pemikiran Agama dan Pemberdayaan. 24(1), 1-16. doi: 10.21580/dms.2024.241.21652
Choueke, R., and R. Armstrong. 1988. The learning organization in small and medium-sized enterprises is a destination or a journey. International Journal of Entrepreneurial Behaviour & Research, 4(2), 129–140.
Haryono, T., dan S. Khoiriyah. 2012. Pengaruh perilaku kewirausahaan terhadap kinerja usaha kecil dan menengah di Surakarta. Jurnal Online. Universitas Negeri Sebelas Maret.
Hafriandi, A., & Gunawan, E. 2018. Pengaruh Investasi Publik dan Investasi Swasta Terhadap Pertumbuhan Ekonomi di Indonesia. Jurnal Ilmiah Mahasiswa 3(3), 399–407.
Hartanti. 2008. Manajemen Pengembangan Kewirausahaan (Entrepreneurship) Siswa SMK 4 Yogyakarta. Tesis Magister Universitas Negeri Yogyakarta.
Herhausen, D., Miočević, D., Morgan, R. E., & Kleijnen, M. H. 2020. The digital marketing capabilities gap. Industrial Marketing Management. 90, 276-290.
Insani, dan D.A. Pramudita. 2021. Penguatan Kapasitas UMKM di Tingkat Kalurahan: Pemberdayaan Masyarakat dengan Pengolahan Daun Kelor untuk Peningkatan Ekonomi Daerah. Jurnal Pengabdian dan Pemberdayaan Masyarakat. 5(1), 167-173.
Kumparan.com., 2022. Perkembangan UMKM di era digital https://kumparan.com/nandhita- berliana/perkembangan-umkm-di-era-digital-1yPcltrs4fk/full
Mardikanto, T. dan Subianto, P. 2012. Pemberdayaan Masyarakat dalam Perspektif Kebijakan Publik. Bandung: Alfabeta.
Nor. L.A., M.I. Dzulqarnain., H. Tamrin., H. Hadiputra. 2022. Empowering Women Worker’s Group Through Mentoring Management, Innovation, and Branding Product of Pants Convection. DIMAS: Jurnal Pemikiran Agama dan Pemberdayaan. 22(2), 201-216. doi: 10.21580/dms.2022.222.11892.
Nurhayati, A. Salam, N.A. LaNafie, M. Badai. 2017. Menciptakan Wirausaha Baru Mandiri Berbasis Ipteks Di Politeknik Negeri Ujung Pandang. Prosiding Seminar Hasil Pengabdian Kepada Masyarakat (SNP2M) 2017, 407-413.
Octaviani, V. S. Narti, dan S. Nurwita. 2019. Peningkatan Sumberdaya Masyarakat Desa Melalui Binan Pusat Kegiatan Belajar Masyarakat. Jurnal Pengabdian dan Pemberdayaan Masyarakat (JPPM-UMP). ISSN 2549-8347 3(1) 9-17.
Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. 2021. Business strategy and the management of digital marketing. Business Horizons, 64(2), 285-293.
Pandowo, A., L. Evinita. 2024. Pendampingan Optimalisasi Social Commerce Bagi UMKM di Kelurahan Wangurer Barat Kota Bitung. Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat, 6(3), 455-462.
Pemerintah Kota Kotamobagu, 2024. Profil Daerah Kecamatan, dan Desa di Kota Kotamobagu Tahun 2024. Bagian Organisasi Pemerintah SETDA, Kota Kotamobagu.
Pujihartati, S. Hilmi, M. Wijaya, M. Marimin, S. Sudarsana. 2024. Pengembangan Bisnis Online Melalui Marketplace Sebagai Upaya Pengembangan Potensi Lokal di Desa Sewurejo KHDTK UNS Karanganyar. Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat. 6(1), 60-64.
Rachmadana, S. L. R. L. 2021. Youth Entrepreneurial Spirit In Family Business. Journal of Business and Management Review, 2(11), 772-784.
Rafli, A. Moch. 2023. Pengertian, Ciri-Ciri, Peran, dan Kriteria Usaha Mikro, Kecil, dan Menengah (UMKM). Mekari Jurnal.
Rosita, I.A.K.R. Kusasih, dan Istiyanto. 2017. Perbaikan Pengelolaan UMKM Guna Pengembangan Usaha Mikro. Jurnal Pengabdian dan Pemberdayaan Masyarakat (JPPM-UMP). 1(1), 30-37.
Soegoto, A.S, D.N. Lintong, S.S.E. Mintalangi, D. Soeikromo (2020). Meningkatkan Peran Ibu Rumah Tangga dalam Pengelolaan Keuangan. Jurnal Pengabdian dan Pemberdayaan Masyarakat (JPPM). Vol.4 (1) Maret 2020. Pp.141-148
Soetomo, (2012). Pembangunan Masyarakat. Yogyakarta: Pustaka Pelajar.
Sofi. M.M.J., M. Shobirin., S.R.C. Deporos., 2023. The Quality Improvement Assistantship Program for Madrasa Education in Mindanao, the Philippines. DIMAS: Jurnal Pemikiran Agama dan Pemberdayaan. 23(1), 19-40. DOI: 10.21580/dms.2023.231.14950
Sriyono, S. 2018. Kemampuan Kinerja Keuangan Untuk Meningkatkan Daya Saing UKM Yang Berbasis Green Economy. Journal Competency of Business, 2(2), 84–105.
Sukirman. 2017. Jiwa Kewirausahaan Dan Nilai Kewirausahaan Meningkatkan Kemandirian Usaha Melalui Perilaku Kewirausahaan. 20(1), 113-132.
Sulastri. 2022. Peran Penting UMKM dalam Ancaman Isu Resesi. Kemeterian Keuangan RI, KPKNL Balikpapan.
Sumaryana, F. D. 2018. Pengembangan Klaster UMKM Dalam Upaya Peningkatan Daya Saing Usaha. JISPO: Jurnal Ilmu Sosial dan Ilmu Politik, 8(1), 58–68.
Tripopsakul, S., Mokkhamakkul, T., & Puriwat, W. 2022. The development of the entrepreneurial Spirit index: an application of the entrepreneurial cognition approach. Emerging Science Journal, 6(3), 493-504.
Usman, S. 2004. Pembangunan dan Pemberdayaan Masyarakat. Yogyakarta: Pustaka Pelajar.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright
The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Therefore, the author must submit a statement of the Copyright Transfer Agreement.*)
Licensing
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
In line with the license, authors are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
_______
*) Authors whose articles are accepted for publication will receive confirmation via email and send a Copyright Transfer Agreement.
