Pemberdayaan Kawasan Rumah Pangan Lestari (KRPL) RW 04, Kelurahan Jemur Wonosari, Kota Surabaya
DOI:
https://doi.org/10.21580/dms.2021.211.8036Keywords:
COVID-19, Hidroponik, UMKM, Pandemi, Pemberdayaan UMKMAbstract
The COVID-19 pandemic has had many impacts on various fields. One of those affected is micro, small, and medium enterprises (MSMEs). Kawasan Rumah Pangan Lestari (KRPL) in RW 04, Jemur Wonosari, Surabaya, is a place that produces or empowers hydroponic vegetables. The marketing and sales system was still very conventional and by word of mouth that KRPL struggled during the pandemic. Therefore, an empowerment of KRPL was held with the hope that it could help the development of business through marketing. This service conducted interviews to find more detailed information, to create business logos, signboards, e-commerce and at last, the results were presented to RW 04 and KRPL.
Pandemi COVID-19 banyak memberi dampak pada berbagai bidang. Salah satu yang terkena dampaknya adalah usaha mikro, kecil dan menengah (UMKM). Kawasan Rumah Pangan Lestari (KRPL) yang ada di RW 04, Jemur Wonosari, Surabaya adalah tempat yang memproduksi atau memberdayakan sayuran hidroponik. Sistem pemasaran dan penjualan produk masih sangat tradisional dan secara manual dari mulut ke mulut sehingga KRPL mengalami kesulitan saat pandemi. Oleh karena itu, diadakan pemberdayaan kawasan KRPL dengan harapan dapat membantu mengembangkan usaha masyarakat melalui pemasaran. Pengabdian ini melakukan wawancara untuk menemukan informasi lebih detail, membuatkan logo usaha, papan nama, e-commerce dan setelah itu akan dilakukan presentasi hasil ke pihak RW 04 dan KRPL.
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