Strategi Pengembangan Bisnis Wisata Syariah Pada Masyarakat Pluralis di Kabupaten Ponorogo

Ika Susila Wati*  -  IAIN Ponorogo, Indonesia

(*) Corresponding Author
DOI: 10.21580/ihya.22.1.5594

Supp. File(s): Research Instrument
The development of sharia tourism has a multidimensional impact. One of them is employment and poverty alleviation, especially in Ponorogo, considering that is the 11th largest city contributing to Indonesian migrant workers. The development of the sharia tourism business is increasingly attractive, because the Ponorogo community is a pluralistic society, which embraces a variety of cultures, religions and creeds. So that the role of local government as a leading sector is needed to determine the planning and development of regional sharia tourism. For that we need the right strategy in the development of Islamic tourism in accordance with the characteristics of Ponorogo. In the formulation of the right strategy, data from Muslim, non-Muslim and local government communities is needed. The data is analyzed by the SWOT technique which is supported by internal and external factors. With the result has the potential in the development of sharia tourism considering there are still many natural tourism objects that have not been touched and developed by the community or local government. The development of Islamic tourism is approved by Muslim, non-Muslim communities, while maintaining their respective religious sites. The strategy generated from the SWOT analysis formed a map diagram of the development of sharia tourism business in Ponorogo.

Supplement Files

Keywords: SWOT, Attraction, Accessbilities, Amenities, Institution

  1. A, Yoeti Oka. (1982). Pengantar Ilmu Pariwisata. Bandung: Angkasa.
  2. B, P. J. (2008). Manajemen Strategis. Jakarta: Salemba Empat.
  3. Bappennas. (2015). Masterplan Arsitektur Keuangan Syari'ah Indonesia (AKSI) . Jakarta.
  4. BAPPENNAS. (2018). Masterplan Ekonomi Syari'ah Indonesia 2019 - 2024. Jakarta: BAPPENNAS.
  5. Bawazir, T. (2013). Panduan Praktis Wisata Syariah. Jakarta: Pustaka Al-Kausar.
  6. BPS. (2017). Badan Pusat Statistik Kabupaten Ponorogo. Ponorogo: BPS.
  7. Dini, Andriani, et al͘. (2015) Laporan awal kajian pengembangan wisata syari’ah͘. Jakarta: Kementrian Pariwisata RI.
  8. Estimasi World Population Prospects,UN.2017.
  9. Fred R, David. (2006). Manajemen Strategi. Ed ke-10. Jakarta: Salemba Empat.
  10. Godfrey, k. a. (2000). A practical Approach to planning and marketing. London: Continuum.
  11. Hamzah, Maulana. M., dan Yudiana, Yudi. (2015). Analisis Komparatif Potensi Industri Halal dalam Wisata Syariah dengan Konvensional.Republika.
  12. Hery Sucipto, F. A. (2014). Karakter, potensi, prospek dan tantangan wisata syari'ah . Jakarta: Group Grafindo Khasanah Ilmu.
  13. Hunger, W. a. (2015). Manajemen Strategis. Yogyakarta: Andi Offset.
  14. Irwanto. (2006). Focused Group Discussion (FGD) : Sebuah Pengantar Praktis. Jakarta: Yayasan Obor Indonesia.
  15. John, R. R. (2008). manajemen Strategis. Jakarta: Salemba Empat.
  16. Kilinç, Akyol. (2014). Internet and Halal Tourism Marketing. International Periodical For The Languages, Literature and History of Turkish or Turkic Volume 9/8 Ankara-Turkey.
  17. Masterplan Arsitektur Keuangan Syari’ah Indonesia
  18. Muhammad, D. (2017). Pariwisata halal perspektif multimedia. Malang: UIN Maliki Press.
  19. Murdaningsih, Dwi dan Pratiwi, Fuji. (2015). Wisata Halal Indonesia Kalah Dibanding Malaysia dan Thailand. Republika.
  20. Nasional, K. P. (2018). Masterplan Ekonomi Syari'ah di Indonesia 2019 - 2014. Jakarta: Kementrian Perencanaan Pembangunan Nasional.
  21. Nations, U. (2017). World Population Prospects. Multimedia Library.
  22. OJK. (Mei 2019). Aset industri keuangan syari'ah di Indonesia. Jakarta: Otoritas Jasa Keuangan (OJK).
  23. Oka, Y. (2008). Perencanaan dan pengembangan pariwisata. Jakarta: PT. Pradnya paramita.
  24. Priyadi,Unggul. (2016). Pariwisata Syari’ah: Prospek dan pengembangannya. UPP STIM YKPM.
  25. Rasyid, A. (2017, november 18). Peluang dan tantangan wisata halal di indonesia. Binus University, pp. 1-2.
  26. Rofiq, A. C. (2014). Kebijakan pemerintah terkait hak sipil aliran penghayat kepercayaan dan implikasinya terhadap perkembangan penghayat kepercayaan di ponorogo. Kodifikasia Vo.8,No.1.
  27. S, Pendit Nyoman. (2006). Ilmu Pariwisata Sebuah Pengantar Perdana. Jakarta: Pradnya Paramitha.
  28. Sammeng, A. M. (2000). Cakrawala Pariwisata. Jakarta.
  29. Sudarmayanti, d. (2013). Pembangunan dan pengembangan pariwisata . Bandung: PT. Refika Aditama.
  30. Sugiyono. (2012). Metode penelitian kuantitatif, kualitatif dan RD. Bandung. Alfabeta.
  31. Sunaryo, B. (2013). Kebijakan pembangunan destinasi pariwisata, konsep dan aplikasinya di Indonesia. Yogyakarta.
  32. Taufiq, Amir M. (2011). Manajemen Strategik Konsep dan Aplikasi. Jakarta : PT Raja grafindo Persada.
  33. Undang-Undang tahun 2009 tentang Kepariwisataan.
  34. Wheelen, T. a. (2000). Strategic management and business policy. Addison-wesley.
  35. Wuryasti, F. (2013). Wisata halal konsep baru kegiatan wisata di indonesia. http://travel.detik.com.

Open Access Copyright (c) 2020 International Journal Ihya' 'Ulum al-Din
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

International Journal Ihya' 'Ulum al-Din 
published by Universitas Islam Negeri (UIN) Walisongo Semarang, Indonesia

Jl. Walisongo No.3-5, Tambakaji, Kec. Ngaliyan, Kota Semarang, Jawa Tengah 50185
Phone: +62 857-3303-6860
Website: http://pasca.walisongo.ac.id/
Email: ihyaulumaldin@walisongo.ac.id 

ISSN: 1411-3708 (Print)
ISSN: 2580-5983 (Online)
DOI : 10.21580/ihya

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

 
View My Stats
apps