The Competitiveness of Indonesian Halal Food Exports in Global Market Competition Industry

Nikmatul Masruroh*  -  Institut Agama Islam Negeri (IAIN) Jember, Indonesia

(*) Corresponding Author

Abstract: Indonesia's position in the global competition for the halal food industry is not yet at the top competitive position. However, there is a significant change in the position of the competitiveness. The change can be seen from the Global Islamic Economy Indicator report for 2020/2021, which positions Indonesia at number 4 (fourth) in the halal food industry. Previously, Indonesia had never been in the top 10 positions. Since Indonesia is the first country ranked in halal consumption, the new ranking position is an achievement. The high competitiveness position during the COVID-19 pandemic also becomes an obstacle to make Indonesia a World Halal Center in 2024. This study aims to discuss an in-depth analysis of the implementation of halal value chain policies in Indonesia and the impact of implementing these policies on the export competitiveness of the Indonesian halal food industry. This study used a qualitative approach with a phenomenological type through data collection by interviewing export business actors in the halal food industry. The experiences of some informants are the key to answers the objectives of this study. This research produces the first halal value chain policy stated in the Halal Product Guarantee Law No. 33 of 2014, which requires all food entrepreneurs to carry out halal certification. The halal value chain in Indonesia applies the principle of traceability which makes Indonesian halal food products competitive. The second application of the principle of traceability is different from other countries, making halal food products produced by Indonesia acceptable to importing countries, especially OIC countries.

Abstrak: Posisi Indonesia dalam persaingan global industri makanan halal belum berada pada posisi kompetitif teratas. Namun, ada perubahan signifikan dalam posisi daya saing. Perubahan tersebut terlihat dari laporan Global Islamic Economy Indicator 2020/2021 yang menempatkan Indonesia pada peringkat 4 (empat) dalam industri makanan halal. Sebelumnya, Indonesia belum pernah berada di posisi 10 besar. Karena Indonesia adalah negara pertama yang menempati peringkat pertama dalam konsumsi halal, posisi peringkat baru tersebut merupakan sebuah pencapaian. Posisi daya saing yang tinggi di masa pandemi COVID-19 juga menjadi kendala untuk menjadikan Indonesia sebagai World Halal Center pada tahun 2024. kebijakan daya saing ekspor industri makanan halal Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan tipe fenomenologis melalui pengumpulan data dengan mewawancarai pelaku usaha ekspor pada industri makanan halal. Pengalaman beberapa informan menjadi kunci untuk menjawab tujuan penelitian ini. Penelitian ini menghasilkan kebijakan rantai nilai halal pertama yang tertuang dalam Undang-Undang Jaminan Produk Halal Nomor 33 Tahun 2014, yang mewajibkan semua pengusaha makanan untuk melakukan sertifikasi halal. Rantai nilai halal di Indonesia menerapkan prinsip ketertelusuran yang membuat produk makanan halal Indonesia berdaya saing. Penerapan kedua prinsip ketertelusuran berbeda dengan negara lain, menjadikan produk pangan halal produksi Indonesia dapat diterima oleh negara pengimpor khususnya negara OKI.

Keywords: halal food; halal value chain; traceability

  1. Abdul Rahman, N. A., Mohammad, M. F., Abdul Rahim, S., & Mohd Noh, H. (2018). Implementing Air Cargo Halal Warehouse: Insight From Malaysia. Journal of Islamic Marketing, 9(3), 462–483. https://doi.org/10.1108/JIMA-09-2016-0071
  2. Abu-alhaija, A. S. (2018). Religion in Consumer Behaviour Research: The Significance of Religious Commitment and Religious Affiliation. International Journal of Economics, Commerce and Management, VI(1), 245–258.
  3. Al Qardhawi, Yusuf. (1993). Halal Wal Haram Fi Islam. Damaskus: Dar al Fikr
  4. Atalan-Helicke, N. (2015). The Halal Paradox: Negotiating Identity, Religious Values, and Genetically Engineered Food in Turkey. Agriculture and Human Values, 32(4), 663–674. https://doi.org/10.1007/s10460-015-9585-z
  5. Az-Zuhaili, Wahbah. (1985). al Fiqhul Islami Waadillatuhu. Damaskus: Dar al Fikr
  6. Bukhari, S., Woodside, F., Hassan, R., Shaikh, A., Hussain, S., & Mazhar, W. (2019). Is Religiosity an Important Consideration in Muslim Consumer Behavior: Exploratory Study In the Context of western imported food in Pakistan. Journal of Islamic Marketing, 10(4). https://doi.org/10.1108/JIMA-01-2018-0006
  7. Romer, David. (2012). Advanced Macroeconomics. McGrawHill: California
  8. Elias, S., & Noone, C. (2016). The Growth and Development of the Indonesian Economy, Buletin, December, 33–44.
  9. Endang S Soesilowati. (2010). Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal Food Consumption. Journal of Indonesian Social Sciences and Humanities, 3(May 2007), 151–160.
  10. Hameeda, S., Gillani, B., Ijaz, F., Officer, A., Mahmood, M., & Khan, S. (2016). Role of Islamic Financial Institutions in Promotion of Pakistan Halal Food Industry, Islamic Banking and Financial Review 3(1), 29–49.
  11. Ismoyowati, D. (2015). Halal Food Marketing: A Case Study on Consumer Behavior of Chicken-based Processed Food Consumption in Central Part of Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 169–172. https://doi.org/10.1016/j.aaspro.2015.01.033
  12. Jaya, I., & Luhur, U. B. (2018). Implementasi Supply Chain Management (SCM) Berbasis Web Pada Departemen Weaving I Guna Mengatasi Keterlambatan, https://researchgate.net/publication/323906035 (March).
  13. Koo, R. C. (2016). The other half of macroeconomics and the three stages of economic development. Real-World Economics Review, (75), 2–49.
  14. Kusuma, D. B. W., Muqorrobin, M., Krouchj, C., & Jamaluddin, N. (2013). The Rational Behavior Concept in Islam and Policy Framework Perspectives. Global Review of Islamic Economics and Business, 1(2), 099–118.
  15. Mei, J., Mahmood, S., Joe, C., Regenstein, M., Soon, J. M., & Regenstein, J. Mac. (2017). Halal integrity in the food supply chain. https://doi.org/10.1108/BFJ-04-2016-0150
  16. Mohammed, A., Wang, Q., & Li, X. (2017). A cost-effective decision-making algorithm for an RFID-enabled HMSC network design A multi-objective approach. Industrial Management and Data Systems, 117(9). https://doi.org/10.1108/IMDS-02-2016-0074
  17. Mostafa, M. M. (2020). A knowledge domain visualization review of thirty years of halal food research: Themes, trends and knowledge structure. Trends in Food Science and Technology, 99. https://doi.org/10.1016/j.tifs.2020.03.022
  18. Nurhasah, S., Munandar, J. M., & Syamsun, M. (2018). Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen. Jurnal Manajemen Dan Organisasi, 8(3), 250. https://doi.org/10.29244/jmo.v8i3.22473
  19. Blanchard, Olivier (2017). Macroeconomics. Boston: Pearson
  20. Ratanamaneichat, C., & Rakkarn, S. (2013). Quality Assurance Development of Halal Food Products for Export to Indonesia. Procedia - Social and Behavioral Sciences, 88(July), 134–141. https://doi.org/10.1016/j.sbspro.2013.08.488
  21. Ruiz-Bejarano, B. (2017). Halal Global Trade, Islamophobia Studies Journal, Vol. 4(1), 129–145.
  22. Saabar, S. S., & Ibrahim, S. B. (2014). The Knowledge of Halal and Advertising Influence on Young Muslims Awareness, 36–39. https://doi.org/10.7763/IPEDR.
  23. Waharini, F. M., & Purwantini, A. H. (2018). Model Pengembangan Industri Halal Food di Indonesia Model Pengembangan Industri Halal Food di Indonesia, Muqtasid (July). https://doi.org/10.18326/muqtasid.v9i1.1-13
  24. Yusoff, F. A. M., Yusof, R. N. R., & Hussin, S. R. (2015). Halal Food Supply Chain Knowledge and Purchase Intention. International Journal of Economics and Management, 9(Special Issue), 155–172. https://doi.org/10.1002/pssr.201105388

Open Access Copyright (c) 2020 Economica: Jurnal Ekonomi Islam

Economica: Jurnal Ekonomi Islam
Published by the Institute of Islamic Economic Research and Development (LP2EI), Faculty of Islamic Economics and Business UIN Walisongo Semarang
Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +62 857-1999-1679
Website: https://febi.walisongo.ac.id/
Email: economica@walisongo.ac.id

ISSN: 2085-9325 (Print)
ISSN: 2541-4666 (Online)
DOI: 10.21580/economica

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Get a feed by atom here, RRS2 here, and OAI Links here.

apps