PENGARUH STRATEGI EKSKLUSIF TERHADAP KINERJA LEMBAGA KEUANGAN SYARI’AH
DOI:
https://doi.org/10.21580/economica.2010.1.2.844Keywords:
Exclusive Strategy, Improving Marketing Performance, Sharia Financial InstitutionsAbstract
This study aims to analyze the marketing performance of Sharia Financial Institutions (LKS) and obtain empirical evidence and find clarity about the effect of Exclusive Strategic on marketing performance of Sharia Financial Institutions by focusing the research on (Arta Surya Barokah Bank, Semarang and Asad Alif Bank, Sukorejo, Kendal). Formally, the contribution of this research is expected to provide contributions to the development of science in the field of Islamic Economics and practically to improve the marketing performance of Sharia Financial Institutions both in terms of fund raising and in its distribution, so that by the year 2010, the target planned by the Bank of Indonesia to obtain 5% of total assets accessed by a conventional bank can be achieved.
This research is quantitative by using questionnaire method. While the hypothesis test conducted is based on computing a simple regression analysis. The finding of this study is the absence of significant influence of Exclusive Strategies to increase marketing performance of Sharia Financial Institutions at Arta Surya Barokah Bank Semarang and Asad alif Bank Sukorejo Kendal in 2009, therefore both banks are expected can improve the marketing performance of Sharia Financial Institutions by changing the paradigm of its model in offering product to be more inclusive and familiar with the language that is comprehensible by stakeholders, as a esult it can offset the conventional financial institutions, especially in product of financial marketing.
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