Nurturing Moderate Islam: Strategic Da’wah Communication in The Digital Era for Generation Z

Muhammad Choirin*    -  Universitas Muhammadiyah Jakarta, Indonesia
Arik Dwijayanto    -  Institut Agama Islam Sunan Giri Ponorogo, Indonesia
Laila Yumna  -  Universitas Muhammadiyah Jakarta, Indonesia
Yusuf Ahmed Muaz  -  Ahmadu Bello University Zaria, Nigeria

(*) Corresponding Author

Indonesia is a country rich in cultural diversity and home to the largest Muslim population in the world. The study explores the communication strategy of da’wah among Generation Z through digital media. Against diverse cultural influences, the research specifically aims to unravel the intricacies of employing digital media to convey moderate Islam's universal values. Qualitative methods such as interviews, observations, and documentation were employed to internalize the universal values of moderate Islam. What emerges from this exploration is the pivotal role of social media in crafting effective communication strategies. The findings, drawn from insights provided by five informants aged 21-24, underscore the significant role of social media in shaping effective communication strategies for proselytization and fostering the embrace of moderate Islamic values within Generation Z. This research not only contributes to the scholarly discourse on religious communication but also provides practical implications for those engaged in proselytizing efforts.

Keywords: Da’wah Strategy, Digital Media, Generation Z, Universal Values, Moderate Islam

  1. Ab Rashid, R., Fazal, S. A., Ab. Halim, Z., Mat Isa, N., Mohamad Yusoff, Z. J., Musa, R., & Hamzah, M. I. (2020). Conceptualizing the characteristics of moderate Muslims: a systematic review. Social Identities. https://doi.org/10.1080/13504630.2020.1814720
  2. Al-Zaman, M. S. (2022). Social mediatization of religion: islamic videos on YouTube. Heliyon, 8(3), e09083. https://doi.org/10.1016/J.HELIYON.2022.E09083
  3. Arifianto, A. R. (2019). Islamic Campus Preaching Organizations in Indonesia: Promoters of Moderation or Radicalism? Asian Security. https://doi.org/10.1080/14799855.2018.1461086
  4. Arifin, H. (2021). Inkulturasi Pendidikan Agama Islam di Tengah Perbedaan Multikultur Ras, Suku, dan Agama: Studi Kasus di Yayasan Bali Bina Insani Tabanan Bali. TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora. https://doi.org/10.33650/trilogi.v2i1.2864
  5. Arifinsyah, A., Andy, S., & Damanik, A. (2020). The Urgency of Religious Moderation in Preventing Radicalism in Indonesia. ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin. https://doi.org/10.14421/esensia.v21i1.2199
  6. Aziz, A. (2020). Akar Moderasi Beragama di Pesantren (Studi Kasus di Ma’had Aly Sukorejo Situbondo dalam Terbentuknya Nilai-Nilai Moderasi Beragama). Ar-Risalah: Media Keislaman, Pendidikan dan Hukum Islam. https://doi.org/10.29062/arrisalah.v18i1.348
  7. Aziz, M. A. (2019). Ilmu Dakwah: Edisi Revisi. Prenada Media.
  8. Bergler, T. E. (2020). Generation Z and Spiritual Maturity. Christian Education Journal. https://doi.org/10.1177/0739891320903058
  9. Bitner, M. J., Zeithaml, V. A., & Gremler, D. D. (2010). Technology’s Impact on the Gaps Model of Service Quality. https://doi.org/10.1007/978-1-4419-1628-0_10
  10. Briandana, R., Doktoralina, C. M., Hassan, S. A., & Hasan, W. N. W. (2020). Da’wah communication and social media: The interpretation of millennials in southeast Asia. International Journal of Economics and Business Administration. https://doi.org/10.35808/ijeba/543
  11. Campbell, R., Martin, C. R., & Fabos, B. (2016). Media & Culture: Mass Communication in Digital Age (Tenth Edit). Bedford/St.Martin’s.
  12. Carr, C. T., & Hayes, R. A. (2015). Social Media: Defining, Developing, and Divining. Atlantic Journal of Communication.https://doi.org/10.1080/15456870.2015.972282
  13. Choirin, Muhammad. (2023). Abdullah Syafi'ie Innovation in The Use of Radio As A Media of Da'wah Among The Betawi Society. Hayula: Indonesian Journal of Multidisciplinary Islamic Studies. Volume 7. Nomor 1., 77-92. DOI: https://doi.org/10.21009/hayula.007.01.05
  14. Dolot, A. (2018). The characteristics of Generation Z. E-Mentor. https://doi.org/10.15219/em74.1351
  15. Effendi, D. I., Lukman, D., & Rustandi, R. (2022). Dakwah digital berbasis moderasi beragama.
  16. Fakhruroji, M. (2019). Digitalizing Islamic lectures: Islamic apps and religious engagement in contemporary Indonesia. Contemporary Islam. https://doi.org/10.1007/s11562-018-0427-9
  17. Fakhruroji, M., Rustandi, R., & Busro, B. (2020). Bahasa Agama di Media Sosial: Analisis Framing pada Media Sosial “Islam Populer.” Jurnal Bimas Islam. https://doi.org/10.37302/jbi.v13i2.294
  18. Fanani, A. F. (2013). Fenomena Radikalisme di Kalangan Kaum Muda. Maarif: Arus Pemikirian Islam Dan Sosial. Vol. 8, No. 1. 1-267.
  19. Farsi, D. (2021). Social media and health care, part i: Literature review of social media use by health care providers. In Journal of Medical Internet Research. https://doi.org/10.2196/23205
  20. Firdaus, N. (2019). Islam dan HAM dalam Bingkai Toleransi Beragama dan Berbangsa. Jurnal Ilmu Agama, 2, 177–191. https://doi.org/https://doi.org/10.19109/jia.v20i2.5074
  21. Flew, T. (2007). New Media: An Introduction. In Oxford University Press USA.
  22. Hartley, J. (2003). Communication, Cultural and Media Studies: The Key Concepts. In Communication, Cultural and Media Studies: The Key Concepts. https://doi.org/10.4324/9780203449936
  23. Hopid, A., Rachmaningtyas, N. A., & Kistoro, H. C. A. (2023). Generation" Z’s Perception of Religious Moderation and Tendency to Choose Religious Studies in Indonesia. Jurnal Pendidikan Agama Islam, 20(1), 20–32.
  24. Hudjolly. (2011). Imagologi, strategi Rekayasa Teks. Arr-ruz Media.
  25. Jalil, A. (2021). Aksi Kekerasan Atas Nama Agama: Telaah Terhadap Fundamentalisme, Radikalisme, dan Ekstremisme. Andragogi: Jurnal Diklat Teknis Pendidikan dan Keagamaan. Volume 9. Nomor 2., 220-234. DOI: https://doi.org/10.36052/andragogi.v9i2.251
  26. Karomah, A. (2011). Faktor-Faktor Kemunculan Gerakan Radikal dalam Islam. Jurnal Alqalam. Volume 28. Nomor 3., 515-534. https://doi.org/10.32678/alqalam.v28i3.888
  27. Levine, S., & McLuhan, M. (1964). Understanding Media: The Extensions of Man. American Quarterly. https://doi.org/10.2307/2711172
  28. McQuail, D. (2010). McQuail ’ s Mass Communication Theory (Sixth Edit). Sage Publications. http://docshare04.docshare.tips/files/28943/289430369.pdf
  29. Muhammad, W. A., & Pribadi, K. K. (2013). Anak Muda, Radikalisme, dan Budaya Populer. Maarif, 8(1), 132–153.
  30. Mussafa, R. A. (2018). Konsep Nilai-nilai Moderasi dalam Al-Qur’an dan Implementasinya dalam Pendidikan Agama Islam (Analisis Al-Qur’an Surat Al-Baqarah ayat 143). Skripsi Fakultas Ilmu Tarbiyah Dan Keguruan Universitas Islam Negeri Walisongo Semarang.
  31. Mustafa, & Mangkarto, R. K. (2022). Analisis Gerakan Dakwah Khalid Basalamah di Youtube. Ahsan: Jurnal Dakwah dan Komunikasi. Volume 1. Nomor 1., 1-18. https://ejournal.iain-manado.ac.id/index.php/ahsan/article/view/270
  32. Narulita, S., Aulia, R. N., Nugrahaeni, E., Wajdi, F., Mardhiah, I., & Hadiyanto, A. (2019). Religion Learning Strategies for the Z Generation. 335 (ICESSHum), 870–875. https://doi.org/10.2991/icesshum-19.2019.136
  33. Nasrullah, R., & Rustandi, D. (2016). Meme dan Islam: Simulakra Bahasa Agama di Media Sosial. Ilmu Dakwah: Academic Journal for Homiletic Studies. https://doi.org/10.15575/idajhs.v10i1.1072
  34. Nurdin, A., & Syahrotin Naqqiyah, M. (2019). Model Moderasi Beragama Berbasis Pesantren Salaf. ISLAMICA: Jurnal Studi Keislaman. https://doi.org/10.15642/islamica.2019.14.1.82-102
  35. Putri, D. I., & dkk. (2022). Efektivitas Dakwah di Media Sosial pada Akun Youtube: Oki Setiana Dewi. Al-Ittishol: Jurnal Komunikasi dan Penyiaran Islam. Volume 3. Nomor 2., 98-109.https://ejournal.iaiskjmalang.ac.id/index.php/ittishol/article/view/527
  36. Sirajudin, M. (2014). Pengembangan Strategi Dakwah Melalui Media Internet (Peluang dan Tantangan). Jurnal Bimbingan Penyuluhan Islam. https://doi.org/10.24252/al-irsyad%20al-nafs.v1i1.2550
  37. Stillman, D., & Stillman, J. (2017). Gen Z @ work : how the next generation is transforming the workplace. HarperCollins.
  38. Syarifah, A. S., & Kusuma, A. (2016). Globalisasi Sebagai Tantangan Identitas Nasional bagi Mahasiwa Surabaya. Lobal and Policy Journal of International Relations, 4(2).
  39. Taylor, S. ., & Bogdan, R. (1985). Introduction to Qualitative Research Methods: The Search for Meaning. In Nursing Research.
  40. Widiastutik, R., & Ghulam, Z. (2020). Strategi Dakwah Kampung Qur’an dalam Meningkatkan Nilai-Nilai Religius di Desa Kalidilem Randuagung Lumajang. Dakwatuna: Jurnal Dakwah dan Komunikasi Islam. https://doi.org/10.36835/dakwatuna.v6i2.631
  41. Zaduqisti, E., Mashuri, A., Zuhri, A., Haryati, T. A., & Ula, M. (2020). On being moderate and peaceful: Why Islamic political moderateness promotes outgroup tolerance and reconciliation. Archive for the Psychology of Religion. https://doi.org/10.1177/0084672420931204

Open Access Copyright (c) 2024 International Journal Ihya' 'Ulum al-Din
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

International Journal Ihya' 'Ulum al-Din 
published by Universitas Islam Negeri (UIN) Walisongo Semarang, Indonesia

Jl. Walisongo No.3-5, Tambakaji, Kec. Ngaliyan, Kota Semarang, Jawa Tengah 50185
Phone: +62 857-3303-6860
Website: http://pasca.walisongo.ac.id/
Email: ihyaulumaldin@walisongo.ac.id 

ISSN: 1411-3708 (Print)
ISSN: 2580-5983 (Online)
DOI : 10.21580/ihya

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

 
View My Stats
apps