From Pulpit to Platform: Digital Literacy and the Reconfiguration of Religious Authority among State Counselors in West Sumatra
DOI:
https://doi.org/10.21580/teo.2025.36.2.27223Keywords:
Digital Literacy, Religious Authority, Islamic Da’wah, Religious Counselors, Algorithmic AgeAbstract
This study examines the transformation of Islamic preaching from traditional spaces to digital platforms, focusing on the experiences of state religious counselors in West Sumatra. The unit of analysis is the group of penyuluh agama (religious counselors) under Indonesia's Ministry of Religious Affairs who are adapting their da'wah practices to the algorithmic dynamics of social media. The study aims to explore their level of digital literacy, the challenges they encounter in online preaching, and how these affect their religious authority in a digitally mediated society. Using a qualitative approach, data were collected through Focus Group Discussions (FGDs) involving 19 counselors across several districts, and analyzed using the Miles and Huberman interactive model. The findings reveal that most counselors possess low digital literacy and rely on informal learning, resulting in limited online engagement and visibility. Challenges include a lack of technical training, inadequate institutional support, and fear of online misinterpretation. However, participants recognize the potential of digital media to expand da'wah outreach if supported by structured literacy programs and creative content strategies. This study contributes to understanding how state religious authority is being reconfigured in the digital age and provides policy insights for strengthening digital competence within Islamic counseling institutions.
Downloads
References
Abdurrahman, Q., & Badruzaman, D. (2023). Tantangan Dan Peluang Dakwah Islam Di Era Digital. Komunikasia: Journal of Islamic Communication and Broadcasting, 3(2), 152–162. https://doi.org/10.32923/kpi.v3i2.3877
Alam, R., Mulyana, Alia, N., Siagian, N., & Rabitha, D. (2024). Memetakan Tingkat Literasi Digital Penyuluh Agama. Jurnal Bimas Islam, 17(1), 185–214. https://doi.org/https://doi.org/10.37302/jbi.v17i1.1293
Alamsyah, I. L., Aulya, N., & Satriya, S. H. (2024). Transformasi Media Dan Dinamika Komunikasi Dalam Era Digital: Tantangan Dan Peluang Ilmu Komunikasi. JIRS, 1(3), 168–181. https://doi.org/https://doi.org/10.61722/jirs.v1i3.554
Allisa, L., & Triyono, A. (2023). Pengaruh Dakwah Di Media Sosial Tiktok Terhadap Tingkat Religiusitas Remaja Di Demak. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 7(1), 26–38. https://doi.org/https://doi.org/10.30596/ji.v7i1.13070
Andok, M. (2024). The Impact of Online Media on Religious Authority. Religions, 15(9), 1103. https://doi.org/https://doi.org/10.3390/rel15091103
Arifin, I., Imansyah, R. T., & Okto, A. B. (2022). The Influence of Dakwah Through Social Media Toward Student Understanding of Islam. Digital Press Social Sciences and Humanities, 8, 00003. https://doi.org/10.29037/digitalpress.48416
Asegap, T. S. A. A., Zainun, & Tanjung, M. (2024). Kebijakan Kementrian Agama dalam Meningkatkan Literasi Digital Da’i melalui Pelatihan Penyuluh Agama di Kabupaten Bireun. El Buhuth: Borneo Journal of Islamic Studies, 6(2), 357–373. https://doi.org/https://doi.org/10.21093/el-buhuth.v6i2.8049
Asep. (2023). Kasubdit Penyuluh Agama Islam: Penyuluh Agama Islam Bukan Sekedar Ustadz dan Penceramah Agama. Kanwil Kemenag Jabar. https://jabar.kemenag.go.id/kanwil/kasubdit-penyuluh-agama-islam-penyuluh-agama-islam-bukan-sekedar-ustadz-dan-penc
Asrinaldi, & Yoserizal. (2020). Problems with the Implementation of Adat Basandi Syarak Syarak Basandi Kitabullah Philosophy. Masyarakat, Kebudayaan Dan Politik, 33(2), 162–173. https://doi.org/10.20473/mkp.V33I22020.162-173
Ball-Rokeach, S. J., & DeFleur, M. L. (1976). A Dependency Model of Mass-Media Effects. Communication Research, 3(1), 3–21. https://doi.org/https://doi.org/10.1177/009365027600300101
Biro Hubungan Masyarakat Data Dan Informasi. (2022). Jumlah Penyuluh Agama Menurut Agama dan Status Kepegawaian. Satudata.Kemenag.Go.Id. https://satudata.kemenag.go.id/dataset/detail/jumlah-penyuluh-agama-menurut-agama-dan-status-kepegawaian
Dewi, O. S., & Fata, A. K. (2023). Salafi Da’wah Among Hijra Celebrities. Penamas, 36(2), 180–198. https://doi.org/https://doi.org/10.31330/penamas.v36i2.711
Dewi, O. S., Fata, A. K., & Fauzi, M. (2024). The Middle-Class Muslims’ Responses Toward the Salafi Da’wah: A Study on Hijrah Celebrities. Jurnal Ilmu Sosial Dan Ilmu Politik, 27(3), 277–290. https://doi.org/https://doi.org/10.22146/jsp.72138
Dhora, S. T., Hidayat, O., Tahir, M., Arsyad, A. A. J., & Nuzuli, A. K. (2023). Dakwah Islam di Era Digital: Budaya Baru “E-Jihad” atau Latah Bersosial Media. Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, 17(1), 306–320. https://doi.org/10.35931/aq.v17i1.1804
Epafras, L. C., Kaunang, P. H., & Pratisti, A. (n.d.). Moderasi Beragama Suhu, Ngonten Agama Cupu? Penyuluh Agama di Media Sosial. International Conference on Religious Moderation (ICROM) 2023, 1–17. https://doi.org/10.5281/zenodo.14211062
Flew, T. (2008). New Media: An Introduction. Oxford University Press.
Hardiman, B. (2010). Ruang Publik. Kanisius.
Istianah, S. (2025). Peran Media Sosial dalam Meningkatkan Dakwah Islam di Era Digital: Studi Literatur atas Perspektif Komunikasi Islam. Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research, 2(2), 3301–3307. https://doi.org/https://doi.org/10.32672/mister.v2i2.3124
Jamaludin, M., Sa’idah, N., Firdaus, & Malik, M. H. (2024). Hybrid Authority Management of Nasab-Based Religious Leadership among the Habaib in Indonesia: Tradition, Modernity, and Digital Transformation. Heutagogia: Journal of Islamic Education, 4(2), 269–286. https://doi.org/https://doi.org/10.14421/hjie.2024.42-09
Kango, A., Syam, M. T., Mahmuddin, & Fata, A. K. (2024). Dari Ulama Ke Internet: Transformasi Dakwah di Zaman Kiwari. Farabi, 21(2), 97–113. https://doi.org/https://doi.org/10.30603/jf.v21i2.5147
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and Gratifications Research. The Public Opinion Quarterly, 37(4), 509–523. https://doi.org/https://doi.org/10.1086/268109
Kemp, S. (2025a). Digital 2025: Global Overview Report. Datareportal. https://datareportal.com/reports/digital-2025-global-overview-report?
Kemp, S. (2025b). Digital 2025: Indonesia. Datareportal. https://datareportal.com/reports/digital-2025-indonesia?
Kumar, N. (2025). Smartphone Usage Statistics 2025 (Worldwide Data). Demandsage. https://www.demandsage.com/smartphone-usage-statistics/?utm_source=chatgpt.com
Limilia, P., & Aristi, N. (2019). Literasi Media dan Digital di Indonesia: Sebuah Tinjauan Sistematis. Komunikatif, 8(2), 205–222. https://doi.org/https://doi.org/10.33508/jk.v8i2.2199
Mariko, K., & Shigeru, M. (2024). Dehumanization or Communication : A Design for a ‘Global Village.’ The Journal of the Asian Conference of Design History and Theory, 5, 58–63. https://doi.org/10.18910/95346
Mattelart, T., Hong, Y., Milan, S., Thussu, D. K., & Wasserman, H. (2024). International Communication: On The Significance Of Borders In The Digital Borderless World. Communication and the Public, 9(2), 131–142. https://doi.org/https://doi.org/10.1177/20570473241256256
Miles, & Huberman. (2002). Metode Penelitian kualitatif. Gramedia.
Nandy. (n.d.). Pengertian Media Sosial, Sejarah, Fungsi, Jenis, Manfaat, dan Perkembangannya. Gramedia.Com. https://www.gramedia.com/literasi/pengertian-media-sosial/
Piwko, A., & Sawicka, Z. (2025). Islam, New Media and Young Muslims Radicalization. Journal for the Study of Religions and Ideologies, 24(70), 3–16.
Pratyaksa, I. G. T., & Putri, N. W. E. (2020). New Media Sebagai Sarana Penyuluhan Agama Hindu Oleh Digital Native. Danapati: Jurnal Ilmu Komunikasi, 1(1), 82–94.
Putra, R. A., Adde, E., & Fitri, M. (2023). Media Dakwah Tiktok Untuk Generasi Z. Ath-Thari, 7(1), 58–71. https://doi.org/https://doi.org/10.32332/ath-thariq.v7i1.6410
Rahardjo, M. (2017). Studi Kasus dalam Penelitian Kualitatif: Konsep dan Prosedurnya. UIN Maulana Malik Ibrahim.
Rahim, A., & Saput, Z. (2024). Menelusuri Jejak Sejarah Adat Bersendi Syarak , Syarak Bersendi. Jurnal Review Pendidikan Dan Pengajaran, 7(3), 7488–7503. https://doi.org/10.31004/jrpp.v7i3.29275
Rahmawati, D., Aksana, M. D. A., & Mukaromah, S. (2023). Privasi dan Keamanan Data di Media Sosial: Dampak Negatif dan Strategi Pencegahan. Prosiding Seminar Nasional Teknologi Dan Sistem Informasi, 3(1), 571–580. https://doi.org/https://doi.org/10.33005/sitasi.v3i1.354
Raya, M. K. F. (2025). Digital Islam: New Space For Authority And Religious Commodification Among Islamic Preachers In Contemporary Indonesia. Contemporary Islam, 19, 161–194. https://doi.org/https://doi.org/10.1007/s11562-024-00570-z
Restianty, A. (2018). Literasi Digital, Sebuah Tantangan Baru Dalam Literasi Media. Gunahumas, 1(1), 72–87. https://doi.org/https://doi.org/10.17509/ghm.v1i1
Ridwanulloh, M. W. (2023). Fenomena Matinya Kepakaran: Tantangan Dakwah di Era Digital. Prosiding Konferensi Integrasi Interkoneksi Islam Dan Sains (KIIIS) Edisi, 121–127.
Risdiana, A., Ramadhan, R. B., & Nawawi, I. (2020). Transformasi Dakwah Berbasis “Kitab Kuning” Ke Platform Digital. Jurnal Lektur Keagamaan, 18(1), 1–28. https://doi.org/10.31291/jlk.v18i1.682
Rohman, A., Asbari, M., & Rezza, D. (2024). Literasi Digital: Revitalisasi Inovasi Teknologi. Journal of Information Systems and Management, 3(1), 6–9. https://doi.org/https://doi.org/10.4444/jisma.v3i1.742
Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st Century. Mass Communication and Society, 3(1), 3–37. https://doi.org/https://doi.org/10.1207/S15327825MCS0301_02
Sari, B. D. A. C. (2017). Media Literasi Dalam Kontra Propaganda Radikalisme Dan Terorisme Melalui Media Internet. Peperangan Asimetrik, 3(1), 15–27.
Silalahi, P. R., Daulay, A. S., Siregar, T. S., & Ridwan, A. (2022). Analisis Keamanan Transaksi E-Commerce Dalam Mencegah Penipuan Online. Profit: Jurnal Manajemen, Bisnis Dan Akuntansi, 1(4), 224–235. https://doi.org/https://doi.org/10.58192/profit.v1i4.481
Susanti, Y. A., Syamsul, E. M., & Burhani, A. Z. (2024). TikTok Dakwah Content: A Study of Religious Understanding in Islamic Education. Curricula, 4(1), 827–842.
Tanjung, A. Q., Suciptaningsih, O. A., & Asikin, N. (2024). Urgensi Etika Dalam Literasi Digital Di Era Globalisasi. Wasis, 5(1), 32–42. https://doi.org/https://doi.org/10.24176/wasis.v5i1.11566
Usman, A. R. (2019). Dakwah Digital: Optimalisasi Penggunaan Teknologi Komunikasi Pendai Di Aceh. Jurnal Peurawi, 2(2). https://doi.org/10.22373/jp.v2i2.5897
Verolyna, D., & Syaputri, I. K. (2021). Cyber Dakwah: Plus Minus Penyiaran Islam Pada Era Disruptif. Jurnal Dakwah Dan Komunikasi, 6(1), 23–38. https://doi.org/10.29240/jdk.v6i1.2955
Whyte, S. A. (2022). Islamic Religious Authority in Cyberspace: A Qualitative Study of Muslim Religious Actors in Australia. Religions, 13(69), 1–16. https://doi.org/https://doi.org/10.3390/rel13010069
Zannettou, S., Sirivianos, M., Blackburn, J., & Kourtellis, N. (2019). The Web of False Information: Rumors, Fake News, Hoaxes, Clickbait, and Various Other Shenanigans. Journal of Data and Information Quality, 11(3), 1–37. https://doi.org/https://doi.org/10.1145/3309699
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Abdullah Khusairi, Ahmad Khoirul Fata, Abdul Ghafar Don Don

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


















