Strategi Humas melalui Media Online dalam Membangun Citra MI Miftahul Akhlaqiyah Semarang

Authors

  • Nani Nafisaturohmah Universitas Islam Negeri Walisongo Semarang
  • Abdul Wahid UIN Walisongo Semarang
  • Baqiyatush Sholihah UIN Walisongo Semarang

DOI:

https://doi.org/10.21580/jawda.v2i2.2021.9424

Keywords:

Strategy, Public Relations, Online Media, Website, Image, MI Miftahul Akhlaqiyah Semarang

Abstract

MI Miftahul Akhlaqiyah Semarang is a private school located in the beringin region, Ngaliyan. In this environment there are many elementary schools. So that the school needs to introduce the school program to the community. The website is one of the media choices chosen by MI Miftahul Akhlaqiyah in building the image of the school. The focus of the problems taken in this study is: How is the Public Relations Strategy through Online Media in Building the Image of MI Miftahul Akhlaqiyah Semarang? This research uses a type of field research with a descriptive qualitative approach. Collecting data using several methods, namely: observation, interviews and documentation. The results showed that, (1) to facilitate user access, namely the existence of adequate facilities, ease of finding websites, mobile friendly, simple website operation, the presence of the most current and most popular news notifications, and access speed. However, the MI Miftahul Akhlaqiyah website does not have a Navigation feature. (2) The MI Miftahul Akhaqiyah website has a large number of visitors and has a global scope. (3) the MI Miftahul Akhlaqiyah website cannot communicate between visitors, but can only be done between visitors and managers.

 

Downloads

Download data is not yet available.

References

Adriza, Membangun Citra Lembaga Perguruan Tinggi Yang Berbasis Vokasi (dilengkapi dengan hasil penelitian berupa SEM), Yogyakarta: Budi Utama, 2015

Harianto, Kusno, Pratiwi, Heny, Suhariyadi, Yonatan, Sistem Monitoring Lulusan Perguruan Tinggi dalam Memasuki Dunia Kerja Menggunakan Tracer Study,Surabaya: Media Sahabat Cendekia

http://www.akhlaqiyah.sch.id/p/blog-page_22.html (diakses pada 02 Agustus 2020, pukul: 18.20 WIB)

https://referensi.data.kemdikbud.go.id/index11_sd.php?kode=036316&level=3 (Diakses pada Minggu, 11 Oktober 2020, Pukul: 18.21 WIB).

https://www.statshow.com (Diakses pada Minggu, 11 Oktober 2020, Pukul: 19.30 WIB)

Indonesia Digital 2019:Internet, https://websindo.com/indonesia-digital-2019-internet/ (diakses pada 20 desember 2020, pukul 20.11 WIB)

Juhji, dkk, Manajemen humas sekolah, Jawa barat: Widina, 2020

Kementerian Pendidikan dan Kebudayaan Republik Indonsia, Kamus Besar Bahasa Indonesia Edisi Ke-V, Badan Pengembangan Bahasa dan Perbukuan, 2020

Laksmana, Agung, Public Relations in the age of disruption: 17 pengakuan profesional PR dan kunci sukses membangun karier pada era disrupsi,Yogyakarta: Bentang Pustaka, 2018

Lubis, Fauzi Arif, Pengaruh Fasilitas Kerja dan Pemberian Insentif Terhadap Kinerja Karyawan (Studi Kasus: Indomaret Cabang Laut Dendang), Skripsi:UIN Sumatera Utara, 2018

Maskur, Manajemen Humas Pendidikan Islam (teori dan aplikasi), Yogyakarta: Budi Utama, 2018

Rencana Strategis Departemen Pendidikan Nasional Tahun 2005-2009.

Rosul, Juharis, Tekhnologi Informasi dan Komunikasi 2, Bekasi: Quadra

Satibi, Ahmad Fauzan, Suharyono, Abdillah, Yusri, “Analisis Pemanfaatan Search Engine Optimization dalam Meningkatkan Penjualan Produk UKM di Pasar Internasional (Studi Kasus Pada CV.Ayung Sportindo)”, Journal Administrasi Bisnis, Volume 50. No. 6, September 2017

Setiawan, Wawan, “Era Digital dan Tantangannya”, Seminar nasional Pendidikan, Sukabumi, 09 Agustus 2017

Sobri, Mohammad, Emigawati, Damayanti, Nita Rosa, pengantar tekhnoogi Informasi (konsep dan teori), Yogyakarta: Andi Offset

Syafieq, Ahmad, Penggunaan Umpan Balik Klik Pada Judul Berita Untuk Menarik Minat Pembaca, Skripsi: Universitas Islam Kalimantan Muhammad Arsyad Al-Banjary

Tania, Adelia Septiani Restanti, dkk, Media Sosial, Identitas, transformasi, dan tantagannya, Jakarta: Gramedia, 2020

Downloads

Published

2022-01-24

Issue

Volume 2 Number 2 October 2021

Section

Research Article

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).