Representing Baby Blues Syndrome on @mubadalah.id:  A Multimodal and Intersectional Analysis

Erni Dewi Riyanti; Suhandano Suhandano; Hendrokumoro Hendrokumoro

doi:10.21580/sa.v21i1.29657

Authors

Erni Dewi Riyanti Doctoral Program of Humanities, Faculty of Cultural Sciences, Universitas Gadjah Mada, Yogyakarta, Indonesia https://orcid.org/0000-0003-3536-1255
Suhandano Suhandano Doctoral Program of Humanities, Faculty of Cultural Sciences, Universitas Gadjah Mada, Yogyakarta, Indonesia https://orcid.org/0000-0002-5824-2884
Hendrokumoro Hendrokumoro Doctoral Program of Humanities, Faculty of Cultural Sciences, Universitas Gadjah Mada, Yogyakarta, Indonesia https://orcid.org/0000-0003-2503-3194

DOI:

https://doi.org/10.21580/sa.v21i1.29657

Keywords:

baby blues syndrome, multimodality, instagram, intersectionality

Abstract

Women undergo significant identity changes during the transition to motherhood, which is often culturally viewed as the pinnacle of a woman’s achievements. This study examines the perspectives presented on the Instagram account @mubadalah.id regarding motherhood, mental health, and Baby Blues Syndrome (BBS) using Machin and Mayr’s multimodal content analysis and Crenshaw’s intersectional feminism. The results of the analysis show that the text positions women as the primary actors through word choice, overlexicalization, and structural opposition that highlight the causes and experiences of BBS. Visual analysis reveals a dominance of representations of domestic spaces associated with motherhood. The intersectional approach reveals that BBS is related to identity transitions, parental responsibilities, and various forms of multidimensional oppression. Support from fellow mothers is presented as an inclusive solution. Nevertheless, the representation of the challenges of motherhood remains limited to the domestic sphere. This study contributes to research on language, media, and maternal mental health, while also enriching the understanding of the Islamic perspective on this issue.

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