Manajemen komunikasi pariwisata: bone bolango dan pandemi covid-19
DOI:
https://doi.org/10.21580/icj.2021.6.2.8172Keywords:
Bone Bolango, Covid-19, Manajemen Komunikasi PariwisataAbstract
The decrease of tourist visits in Bone Bolango Regency as a portrait of Covid-19 impact indicates the strategic objectives of Tourism and Creative Economy Department (Disparekraf), which is to increase the number of tourists, cannot be achieved. The purpose of this study is to identify the department’s method to increase the number of tourists in order to restore the tourism sector in the region, as well as the application of tourism communication management, specifically the settings of tourism communication channel by the department. The data was collected using interviews, observation, and documentation study to be analyzed based on the four stages in the interactive model by Miles & Huberman; namely data collection, data reduction, data display, and conclusion. The findings showed the settings of the communication channel was expected to restore the tourism sector in Bone Bolango Regency with both internal and external audience, while WhatsApp and Zoom were used for internal audiences. Facebook, Instagram, and the website were used for external audiences. These channels were used because it was more practical and reached more external audiences. However, it did not contain attractive and complete informations regarding tourist attraction in Bone Bolango Regency.
Downloads
References
Alib. (n.d.). 10 Tempat Wisata di Bone Bolango Terbaru & Terhits Dikunjungi. Retrieved February 4, 2021, from https://www.itrip.id/tempat-wisata-di-bone-bolango
Argenti, P. A. (2010). Komunikasi Korporat (5th ed.). Salemba Humanika.
Bungin, B. (2015). Komunikasi Pariwisata: Pemasaran dan Brand Destinasi (1st ed.). Kencana.
Cangara, H. (2014). Perencanaan & Strategi Komunikasi (Revisi). Rajawali Pers.
Dewi, D. S. (2020). Mengenal Aplikasi Meeting Zoom: Fitur dan Cara Menggunakannya. https://tirto.id/mengenal-aplikasi-meeting-zoom-fitur-dan-cara-menggunakannya-eGF7
Dinas Pariwisata dan Ekonomi Kreatif Kabupaten Bone Bolango. (2019). Dokumen Perencanaan Dinas Pariwisata dan Ekonomi Kreatif: Rencana Strategis 2016-2021 (Revisi). Pemerintah Kabupaten Bone Bolango. https://disparekraf.bonebolangokab.go.id/data_dokumen/Upload SAKIP 2020/DISPAREKRAF RENSTRA REVISI 2016-2021.pdf
Dwijulianto, A., & Dewi, P. A. R. (2019). Manajemen Komunikasi Pariwisata “The Spirit of Majapahit” Di Kabupaten Mojokerto. Commercium, 2(1), 29–32. https://jurnalmahasiswa.unesa.ac.id/index.php/Commercium/article/view/29173/26716
Effendi, M. (2010). Peranan Internet Sebagai Media Komunikasi. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 4(1), 130–142. https://doi.org/10.24090/KOMUNIKA.V3I2.143
Fauzan, R. (2020). Pandemi Berdampak Cukup Besar Bagi Sektor Pariwisata. https://ekonomi.bisnis.com/read/20200807/12/1276123/pandemi-berdampak-cukup-besar-bagi-sektor-pariwisata-
Giri, I. P. A. A., Girinata, I. M., & Wiratmaja, I. K. (2020). Komunikasi Ekstra Normal dalam Membangun Pariwisata Budaya di Era New Normal. Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama Dan Budaya, 5(2), 66–73. http://ejournal.ihdn.ac.id/index.php/PB/article/view/1704/1456
Hanief, S., & Pramana, D. (2018). Pengembangan Bisnis Pariwisata dengan Media Sistem Informasi (Erang (ed.); 1st ed.). Penerbit ANDI.
Hargo.co.id. (2017). Bone Bolango Destinasi Wisata Gorontalo. https://hargo.co.id/berita/bone-bolango-destinasi-wisata-gorontalo.html
Herdiansyah, H. (2014). Metodologi Penelitian Kualitatif untuk Ilmu-ilmu Sosial. Salemba Humanika.
Isdarmanto. (2017). Dasar-Dasar Kepariwisataan dan Pengelolaan Destinasi Pariwisata. Gerbang Media Aksara dan STIPRAM Yogyakarta.
Muskita, M. (2020). Efektivitas Pemanfaatan Aplikasi WhatsApp Dalam Pengambilan Keputusan Redaksi (Studi: Redaksional Harian Rakyat Maluku). Badati, 2(1), 85–97. https://doi.org/https://doi.org/10.38012/jb.v2i1.409
Mutiah, D. (2020). Pandemi Covid-19 Pukul Mundur Sektor Pariwisata Indonesia ke 20 Tahun Lalu. https://www.liputan6.com/lifestyle/read/4432545/pandemi-covid-19-pukul-mundur-sektor-pariwisata-indonesia-ke-20-tahun-lalu
Paramita, S. (2017). Lokal Perspektif Komunikasi Pariwisata Masyarakat di Desa Sade Lombok. Jurnal Visi Komunikasi, 14(4), 146–156. https://publikasi.mercubuana.ac.id/files/journals/16/articles/1264/public/1264-2840-1-PB.pdf
Rahartri. (2019). “WhatsApp” Media Komunikasi Efektif Masa Kini (Studi Kasus pada Layanan Jasa Informasi Ilmiah di Kawasan Puspiptek). Visi Pustaka, 21(2), 147–156. https://doi.org/https://doi.org/10.37014/visi%20pustaka.v21i2.552
Ramadhian, N. (2020). Bagaimana Perkembangan Pariwisata Indonesia sejak Awal Pandemi Covid-19? https://travel.kompas.com/read/2020/10/27/070700627/bagaimana-perkembangan-pariwisata-indonesia-sejak-awal-pandemi-covid-19?page=all
Soehardi, Permatasari, D. A., & Sihite, J. (2020). Pengaruh Pandemik Covid-19 Terhadap Pendapatan Tempat Wisata dan Kinerja Karyawan Pariwisata di Jakarta. Jurnal Kajian Ilmiah, 1(1), 1–14. http://ejurnal.ubharajaya.ac.id/index.php/JKI/article/view/216/222
Sujarwo, Suganda, D., & Hadian, M. S. D. (2020). Pemulihan Pariwisata Kawasan Wisata Karangsong di Era Normal Baru (Pandemi Covid-19) Melalui Konsep Smart Tourism. Media Bina Ilmiah, 15(2), 4067–4072. http://ejurnal.binawakya.or.id/index.php/MBI/article/view/840/pdf
WhatsApp. (n.d.). Tentang WhatsApp. Retrieved September 5, 2021, from https://www.whatsapp.com/about/?lang=id
Yohana, N., & Rumyeni, Y. (2019). Manajemen Komunikasi Dinas Pariwisata Kebudayaan, Kepemudaan Dan Olahraga Dalam Mengembangkan Potensi Desa Wisata Di Kabupaten Bengkalis. Jurnal Imu Komunikasi, 13(1). https://eco-entrepreneur.trunojoyo.ac.id/komunikasi/article/view/5211
Downloads
Additional Files
Published
Issue
Section
License
Copyright
The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles. Therefore, the author must submit a statement of the Copyright Transfer Agreement.*)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
In line with the license, authors and third parties (readers, researchers, and others) are allowed to share and adapt the material only for non-commercial purposes. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors and third parties (readers, researchers, and others) remix, transform or build upon the material, they must distribute their contributions under the same license as the original.
*) Authors whose articles are accepted for publication will receive confirmation via email to send a Copyright Transfer Agreement.
