IKLAN LAYANAN MASYARAKAT DAN RESPON KHALAYAK
DOI:
https://doi.org/10.21580/icj.2017.2.2.2170Keywords:
Iklan Layanan Masyarakat, Agenda Setting, VideotronAbstract
Semarang is the capital city of Central Java with high density characteristic and well known as a trading transit place. The Government of Semarang city is actively socializing the government‟s service programs through various media, one of theseis Videotron. There are various kind of social advertisements in Tugumuda Semarang videotron and the research shows that there are 4 social ads that are remembered by the society: Obeying The Traffic Rules, Tax Amnesty, Report to Hendy and Saber Pungli. This research aims to analyze the people‟s response towards those ads. This research uses quantitative approach, descriptive as the method, and Agenda setting theory.
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Semarang adalah salah satu ibukota provinsi di Jawa Tengah Indonesia yang memiliki jumlah kepadatan penduduk yang cukup tinggi dan terkenal sebagai kota transit perdagangan. Pemerintah Kota Semarang saat ini tengah giat melakukan gerakan sosialisasi berbagai layanan kegiatan pemerintahan melalui berbagai media, salah satunya adalah videotron. Iklan Layanan Masyarakat yang disajikan di Videotron Tugumuda Semarang cukup beragam dan berdasarkan hasil penelitian terdapat empat ILM yang cukup diingat oleh masyarakat, yaitu: Tertib Berlalu Lintas, Amnesty Pajak, Lapor Hendy dan Saber Pungli. Penelitian ini bertujuan untuk mengkaji respon masyarakat terhadap empat Iklan Layanan Masyarakat tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif dan diulas dengan teori Agenda Setting.
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References
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Internet
http://daerah.sindonews.com/read/1014842/ 151/ diunduh tgl 23 Mei 2017
http://dtkp.semarangkota.go.id/, diakses pada tanggal 07 Mei 2017
http://www.radarsemarang.com/20160322/h utan-reklame-simpang-lima, diakses pada tanggal 06 Maret 2017
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