Belanja on-line mahasiswa di era pandemi covid-19: modifikasi perilaku konsumen

Prahastiwi Utari  -  (Scopus ID 56268555600) Universitas Sebelas Maret Surakarta, Indonesia
Annisaa Fitri*  -  Universitas Sebelas Maret, Indonesia
Eko Setyanto  -  Universitas Sebelas Maret Surakarta, Indonesia
Chatarina Henny  -  Universitas Sebelas Maret Surakarta, Indonesia

(*) Corresponding Author

The Covid-19 pandemic has changed students consumer behavior from offline to online. The problem in this research is how students’ consumer behavior in online shopping in the era of the Covid-19 pandemic, and the modification of consumer behavior due to regulations and procedures for shopping and buying the products they need. This research is a quantitative study using a survey method. This study is a quantitative research using a survey method. Sampling was done by stratified random sampling, the number of those students FISIP UNS involved as many as 80 people. The results and conclusions of research show that in online shopping, there is a modification of consumer behavior related student needs product, information search, evaluation prior to purchase or an alternative choice, and in the decision to buy or use the product.

Keywords : belanja online; perilaku konsumen; perilaku mahasiswa

  1. Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior. South Western, Ohio: Harcourt College Publishers.
  2. Berkup, S. B. (2014). Working With Generations X And Y In Generation Z Period: Management Of Different Generations In Business Life. Mediterranean Journal of Social Sciences , 5 (19), 218-229.
  3. Case, T., Burns, O., & Dick, G. (2001). Drivers of On-Line Purchasing Among U.S. University Students. Seventh Americas Conference on Information Systems. 7, pp. 873-878. United Stated: Americas Conference on Information Systems.
  4. Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy. New York: McGraw-Hill.
  5. iPrice. (2020, 04 09). detikInet. Retrieved 09 04, 2020, from
  6. Iskandar. (2020, 04 20). Liputan6 Tekno. Retrieved 09 04, 2020, from
  7. Lawi, G. F. (2020, 05 15). Retrieved 09 04, 2020, from https://
  8. Liang, T.-P., & Lai, H.-J. (2000). Electronic Store Design and Consumer Choice: an Empirical Study. 33rd Hawaii International Conference on System Sciences (pp. 1-33). Hawaii: Hawaii International Conference of System Sciences.
  9. Schiffman, L. G., & Kanuk, L. K. (2007). Consumer Behavior. India: Pearson Prentice Hall.
  10. Sheth, J. (2020). Impact of Covid-19 on Consumer behavior: Will the Old Habits Return or Die? Journal of Business Research , 11, 280-283.
  11. Solomon, M. R. (2017). Consumer Behavior, Buying, Having and Being. England: Pearson Ecational.
  12. Wold, S. (2020, 05 07). Marketing Week. Retrieved 09 04, 2020, from Marketing Week:
  13. Wold, S. (2020, 05 07). Marketing Week. Retrieved 09 04, 2020, from Marketing Week:
  14. WJ Schroer Company. (2004, 12 12). Generations X,Y, Z and the Others. Retrieved 12 05, 2020, from WJ Schroer:

Islamic Communication Journal
Published by by the Department of Communication and Islamic Broadcasting
Faculty of Da'wa and Communication UIN Walisongo Semarang
Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +62 811-2756-055 (Amelia Rahmi)

ISSN: 2541-5182 (Print)
ISSN: 2615-3580 (Online)

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License