Abstract This study aimed to develop a management model based marketing services pro-per education to increase the services of Private MTs in Semarang. The results showed the implementation of the model design management development based marketing services consist of three functions: (1) planning consists of: (a) analysis of consumer needs, b) education outreach programs MTs, c) a SWOT analysis of MTs, d) Vision-Mission & destination MTs, e) service policy MTs; (2) The imple-mentation consists of: a) the implementation of MTs service program, b) a policy strategy 7P + 1, c) Target & MTs market segment, d) consumer satisfaction, e) the relevance of the needs and services; (3) The evaluation consists of: a) customer loyalty, b) the interest of student enrollment to MTs.

Abstrak

Penelitian ini dimaksudkan untuk mengembangkan model manajemen pemasaran berbasis layanan pendidikan yang layak untuk meningkatkan layanan jasa MTs Swasta di Kota Semarang. Hasil penelitian menunjukkan pelaksanaan desain mo-del pengembangan manajemen pemasaran berbasis layanan jasa terdiri atas tiga fungsi yaitu: (1) perencanaan terdiri atas: (a) analisis kebutuhan konsumen, b) pro-gram layanan pendidikan MTs, c) analisis Swot MTs, d) Visi-misi & tujuan MTs, e) kebijakan layanan MTs; (2) pelaksanaan terdiri atas: a) implementasi program layanan MTs, b) kebijakan strategi 7P+1, c) Target & segment pasar MTs, d) ke-puasan konsumen, e) relevansi kebutuhan dan layanan; (3) evaluasi terdiri atas: a) loyalitas konsumen, b) animo pendaftaran siswa ke MTs.